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SmarterHQ Lands $8M Funding To Expand Predictive Marketing Platform - MarTech Today

SmarterHQ has announced another $8 million in funding, bringing the company’s total money raised to $20 million since 2014. This round of funding is led by Simon Venture Group, the venture capital arm of Simon Property Group, which owns or has a stake in more than 200 malls and retail…

Marketing in a distracted, digital world - Marketing Land

…Data Management Platforms, Q4 2015.” 6 Brian Gregg, Hussein Kalaoui, Joel Maynes, and Gustavo Schuler, McKinsey & Company, November 2016: “Marketing’s Holy Grail: Digital personalization at scale.” 7 Maria Page, SmarterHQ Blog, December 22, 2106: “4 Priorities for Retail Marketers in 2017.”