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New TCPA Guidelines: What Do They Mean For Mobile Marketing? - Marketing Land

…include additional legal language in our messages, sometimes resulting in the delivery of two text messages instead of one. In the limited-character SMS format, this will confound the simple communication of a message to the consumer and may decrease engagement. On the other hand, messaging formats…

Beyond The Majors: Meet The Local-Mobile Ad Networks - Marketing Land

Location and mobility are joined at the hip. After all, you literally use your smartphone to navigate the physical world. There’s also an emerging body of evidence showing mobile users respond well to ads with localized content and messaging. Indeed, most localized ads perform better than…

Don't Let "Mobile First" Steer You "Mobile Wrong" - Marketing Land

…doing mobile right. But if you can’t have a visit to a website trigger an email that then — if the person opens it — triggers an automatic SMS or in-app notification on mobile device a day or two later, then you’re doing mobile wrong. If you’re thinking about “mobile first,” don’t make a…