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Marketing Day: January 22, 2014 - Marketing Land

…Already The King Of Online Ads, Google Goes For The Big Prize, Forbes Sandberg Becomes One of Youngest Billionaires in World, finance.yahoo.com Snapchat, Shutterfly and Yelp Join Consumer Electronics Association, www.ce.org U.S. court finds Samsung to infringe one Apple patent, declares one Samsung…

Snapchat rolls out self-serve platform for its vertical video ads - Marketing Land

…average cost per swipe. Snapchat Mobile Dashboard will be available for advertisers in Snapchat’s regular app. Advertisers using Snapchat Ad Manager will also be able to track their campaigns through a new section for advertisers in Snapchat’s existing app. Called Snapchat Mobile Dashboard,…

Twitter loses its AR, VR head Alessandro Sabatelli - Marketing Land

…Twitter, Twitter-owned Periscope debuted its copy of Snapchat’s AR face filters, which Facebook had cloned just a week earlier for its live video product. However, since then, Twitter seems to have gone quiet. Unlike Facebook or Snapchat, Twitter has yet to add AR effects to its flagship app’s…

Snapchat For Social Good - Marketing Land

…Instagram, Twitter and Snapchat have unique benefits and purposes. With Snapchat’s growing audience, it’s time for marketers to join the service and start pushing out content. Here’s why: Snapchat Is Not Just For Teens Most marketers aren’t on Snapchat because they assume it’s…

Snapchat’s latest Stories tab redesign adds post-roll ads, playlists - Marketing Land

…past Snapchat’s post-roll ads like they do its between-Stories ads. So isn’t this bad for Snapchat’s advertising business? It doesn’t have to be, but it depends on how willing people are to use Story Playlists and how important post-roll ads are to its revenue. The people running Snapchat aren’t…

Twitter will open its storytelling product, Moments, to everyone - Marketing Land

…on its platform, too. A week after Instagram introduced its almost-identical version of Snapchat’s Stories product, Twitter has announced that it will roll out Moments, its less-identical version of Snapchat’s Live Stories product, to everyone. Sometime “in the coming months,” anyone on Twitter will…

Taco Bell Launches Country-Wide Dollar Bill Scavenger Hunt - Marketing Land

…be awarded a lifetime of Taco Bell food. The second city in the series is Chicago. The brand is touting the promotion across Facebook, Twitter, Snapchat, Vine and YouTube and will monitor those channels for engagement. And share buttons on the Everlasting Dollars website allow visitors to share the…

Snapchat’s updated policies hint at bigger search, ad ambitions - Marketing Land

…February, Snapchat’s site was really only a place to read its company blog and policy documents or link to an app store to download its app. But last month, Snapchat put its Academy Award Live Story on its site for anyone to see, including people without a Snapchat account. If Snapchat wants to make…