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Marketing Day: January 22, 2014

…Already The King Of Online Ads, Google Goes For The Big Prize, Forbes Sandberg Becomes One of Youngest Billionaires in World, finance.yahoo.com Snapchat, Shutterfly and Yelp Join Consumer Electronics Association, www.ce.org U.S. court finds Samsung to infringe one Apple patent, declares one Samsung…

Snapchat rolls out self-serve platform for its vertical video ads

…average cost per swipe. Snapchat Mobile Dashboard will be available for advertisers in Snapchat’s regular app. Advertisers using Snapchat Ad Manager will also be able to track their campaigns through a new section for advertisers in Snapchat’s existing app. Called Snapchat Mobile Dashboard,…

AT&T Launches First-Ever Influencer-Driven Scripted Series On Snapchat

…debut of its Discover news feature, mobile social platform Snapchat is becoming home to original, scripted content such as SnapperHero, an AT&T-sponsored video series aimed at millennials. SnapperHero will feature YouTube, Vine and Snapchat influencers who will play superheroes in short 100-200…

Marketing Day: Native ad buying surges, Facebook Marketplace & branded storytelling

…to enterprise and brand success, Tune Social Media 8 Online Tools to Improve Your Business Social Media Profile, Duct Tape Marketing How Predictive Intelligence Can Empower Your Facebook Promotion Strategy, Socialbakers Publishers are switching affections from Snapchat to Instagram, Digiday Video

Snapchat's @-tagging test could help brands & influencers build their follower numbers

…company-branded Snapchat accounts more exposure and upping follower numbers. Likewise, when an influencer or high-profile Snapchat personality or celebrity is tagged within a Story, it will help drive their follower numbers by exposing them to new audiences. The popular Snapchat influencer Virginia…

Twitter loses its AR, VR head Alessandro Sabatelli

…Twitter, Twitter-owned Periscope debuted its copy of Snapchat’s AR face filters, which Facebook had cloned just a week earlier for its live video product. However, since then, Twitter seems to have gone quiet. Unlike Facebook or Snapchat, Twitter has yet to add AR effects to its flagship app’s…

Death Of The Digital-Only Agency? Marketing Students Say It's Coming In 10 Years

…Demise Have Been Greatly Exaggerated You’ve probably heard plenty of stories lately about youths leaving Facebook for Twitter, Instagram, Snapchat and other social services. But recent Pew research indicates that Facebook is still the dominant social network for younger Americans. This survey…

Snapchat For Social Good

…Instagram, Twitter and Snapchat have unique benefits and purposes. With Snapchat’s growing audience, it’s time for marketers to join the service and start pushing out content. Here’s why: Snapchat Is Not Just For Teens Most marketers aren’t on Snapchat because they assume it’s…

Snapchat’s latest Stories tab redesign adds post-roll ads, playlists

…past Snapchat’s post-roll ads like they do its between-Stories ads. So isn’t this bad for Snapchat’s advertising business? It doesn’t have to be, but it depends on how willing people are to use Story Playlists and how important post-roll ads are to its revenue. The people running Snapchat aren’t…

Brand Networks lets AI run social ads in its new platform

…marketers’ campaigns, utilizing the existing ad-buying tools on Facebook, Instagram, Snapchat, Twitter, Pinterest and LinkedIn. The strategy, the Boston-based firm says, went from “let’s build the best Facebook and Snapchat tools in one platform” to “let’s build tech that takes advantage of the free…

Twitter will open its storytelling product, Moments, to everyone

…on its platform, too. A week after Instagram introduced its almost-identical version of Snapchat’s Stories product, Twitter has announced that it will roll out Moments, its less-identical version of Snapchat’s Live Stories product, to everyone. Sometime “in the coming months,” anyone on Twitter will…

Taco Bell Launches Country-Wide Dollar Bill Scavenger Hunt

…be awarded a lifetime of Taco Bell food. The second city in the series is Chicago. The brand is touting the promotion across Facebook, Twitter, Snapchat, Vine and YouTube and will monitor those channels for engagement. And share buttons on the Everlasting Dollars website allow visitors to share the…