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Soapbox

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Soapbox: Hope is not a marketing strategy - Marketing Land

…big spend and eye-catching creative isn’t enough; spending time and money on strategic planning is the key to success and worth the investment. Soapbox is a special feature for marketers in our community to share their observations and opinions about our industry. You can submit your own here.…

Soapbox: Complex state privacy laws hurt all of us - Marketing Land

…supporting their approach. Individuals deserve good privacy regulation, but it should be created in a way that’s sustainable for business, too. Soapbox is a special feature for marketers in our community to share their observations and opinions about our industry. You can submit your own here.…

Unlocking the wisdom of crowds at your agency or on your marketing team - Marketing Land

…quickly see what I mean. At no point in time have we had more people, with more divergent opinions, who have ready access to one of our modern-day soapboxes. But time after time, these experts miss the mark, and their predictions are far from the reality of what actually happens.Why are experts not…

Soapbox: AI will help marketers focus on being human again - Marketing Land

…trends predict a future where marketers have the time, and the mandate, to focus on real human interactions again. What a time to be a marketer! Soapbox is a special feature for marketers in our community to share their observations and opinions about our industry. You can submit your own here.…

In a world of AI and digital shortcuts, humans crave human interaction - Marketing Land

With the ever-increasing cost of human capital and advances in chatbot technology, it’s tempting for corporations to cut corners when it comes to operational efficiencies. However, while AI was meant to be a cost-effective way to eliminate repetitive human tasks, businesses are forgetting one big…

'Intent’ should be every marketer’s #1 obsession - Marketing Land

Google’s ranking algorithm might remain a mystery, but it’s always surprising to me that all marketers don’t rally around the same important concept as the most crucial of all: intent.By “intent,” I mean both user intent and what I call “creation intent.” That is, we should always be focused on what…

Why focusing on martech is too myopic - Marketing Land

Yes, I realize that this is provocative and have donned my battle armor in preparation for your retort. According to our own definition, martech is the blending of marketing and technology. Pretty straightforward assuming we’re talking about marketing in the traditional sense. In school, we were all…