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Soapbox

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Soapbox: Hope is not a marketing strategy - Marketing Land

…big spend and eye-catching creative isn’t enough; spending time and money on strategic planning is the key to success and worth the investment. Soapbox is a special feature for marketers in our community to share their observations and opinions about our industry. You can submit your own here.…

Soapbox: Complex state privacy laws hurt all of us - Marketing Land

…supporting their approach. Individuals deserve good privacy regulation, but it should be created in a way that’s sustainable for business, too. Soapbox is a special feature for marketers in our community to share their observations and opinions about our industry. You can submit your own here.…

Unlocking the wisdom of crowds at your agency or on your marketing team - Marketing Land

…quickly see what I mean. At no point in time have we had more people, with more divergent opinions, who have ready access to one of our modern-day soapboxes. But time after time, these experts miss the mark, and their predictions are far from the reality of what actually happens.Why are experts not…

Soapbox: Gratitude is essential right now - Marketing Land

…Think of the ways in your personal lives that you’re grateful, as well. Hold onto those things. And remember that we’re all in this together. Soapbox is a special feature for marketers in our community to share their observations and opinions about our industry. You can submit your own here.…

Soapbox: Does COVID-19 change everything? - Marketing Land

…Netflix and pondering our demise, let’s bounce some ideas off each other on LinkedIn and talk about what’s going on to help each other. Soapbox is a special feature for marketers in our community to share their observations and opinions about our industry. You can submit your own here.…

Soapbox: The challenges of CTV ad targeting - Marketing Land

…one family member. Still, that is only a partial way of getting to where they want in reaching the right audiences at the right time in the home. Soapbox is a special feature for marketers in our community to share their observations and opinions about our industry. You can submit your own here.…

Soapbox: Acquisition is great, but retention is better - Marketing Land

…going to see 1% to 3% click-through rates on messages, meaning they can drive significant incremental daily traffic from their most valuable users. Soapbox is a special feature for marketers in our community to share their observations and opinions about our industry. You can submit your own here.…

Soapbox: Brand authority is the most underrated marketing goal - Marketing Land

…the end of the day, a customer will nearly always choose a brand they’ve consistently seen as an authority over a brand that impressed them once. Soapbox is a special feature for marketers in our community to share their observations and opinions about our industry. You can submit your own here.…

Soapbox: The death of cookies will bring new life to advertising - Marketing Land

…have two great tasks at hand: telling stories that matter, and using strategies that put the consumer’s real needs front and center throughout. Soapbox is a special feature for marketers in our community to share their observations and opinions about our industry. You can submit your own here.…