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Social Media Skills Are Really Social - Marketing Land

…learn more about social media for your current or future job? Where do you go to learn more? What do you need to know? It’s challenging. Most experts have gained social media skills on the job. So if you’re lucky enough to land a job that requires social media understanding, that’s…

Fifty Shades of Social Media Measurement Tools

…through social channels Metrics Examples: Some key metrics that relate to social media performance specifically include assisted social media conversions (assisted by social media) and conversion value, last interaction social media conversions and conversion value, traffic to socially shared pages.…

Social Media Checklist for Startup Websites

…it is no longer an option to ignore social media as a means of communication, promotion and possibly even recruitment or revenue. That’s true for any business new to the internet, as well. However, diving head-first into an ever-expanding realm of social media networks can feel overwhelming at…

3 Common Mistakes Marketers Make With Their Analytics - Marketing Land

…and KissMetrics provide first-touch and last-touch attribution. Finally, the keyword could represent a visitor who originally found you through social media or a paid advertisement campaign but that insight was lost because the tracking cookie expired or a different computer was used. This nuance…

How Twitter is making its top search results more relevant than recent

…looking for. According to Twitter, these changes have led to people interacting more with its search results and — more importantly, for a social network that has been struggling with audience growth and turnover — sending out more tweets and spending more time on Twitter. In a blog post…

Mastering social media advertising - Marketing Land

Social media ads used to be the neglected stepchild of digital advertising. No longer: now there are sophisticated bidding tools, analytics and attribution solutions and advanced targeting options, among other features. If you’re a social media advertiser, are you taking full advantage of…

Tackling social media myths - Marketing Land

…and organic measurement; or paid social. Automation is a wonder: search, social and marketing teams will live in harmony as they tie social media data back to their campaigns. Social media doesn’t convert users into buyers. Of course it does! Social media advertising directed at a highly targeted…

Social Media Marketing Tactics For 12 Top Social Networks

…improve engagement on socially shared content. Here’s an overview of what to expect if you’re attending SMX Social Media, November 19-20th at the ARIA Las Vegas. Still need a ticket? Register today to secure your spot! 1. Winning Strategies With Facebook Ads Paid social advertising has…

Why CEOs Need To "Get" Social Media - Marketing Land

Social Media Examiner reports: how social media helped Cisco shave $100,000+ off a product launch via social media. By customizing social media marketing to the company, all industries have a real chance at additional exposure, website traffic, and revenue from simply implementing social media