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Social Media Skills Are Really Social - Marketing Land

…learn more about social media for your current or future job? Where do you go to learn more? What do you need to know? It’s challenging. Most experts have gained social media skills on the job. So if you’re lucky enough to land a job that requires social media understanding, that’s…

Fifty Shades of Social Media Measurement Tools

…through social channels Metrics Examples: Some key metrics that relate to social media performance specifically include assisted social media conversions (assisted by social media) and conversion value, last interaction social media conversions and conversion value, traffic to socially shared pages.…

Social Media Checklist for Startup Websites

…it is no longer an option to ignore social media as a means of communication, promotion and possibly even recruitment or revenue. That’s true for any business new to the internet, as well. However, diving head-first into an ever-expanding realm of social media networks can feel overwhelming at…

Mastering social media advertising - Marketing Land

Social media ads used to be the neglected stepchild of digital advertising. No longer: now there are sophisticated bidding tools, analytics and attribution solutions and advanced targeting options, among other features. If you’re a social media advertiser, are you taking full advantage of…

Tackling social media myths - Marketing Land

…and organic measurement; or paid social. Automation is a wonder: search, social and marketing teams will live in harmony as they tie social media data back to their campaigns. Social media doesn’t convert users into buyers. Of course it does! Social media advertising directed at a highly targeted…

Social Media Marketing Tactics For 12 Top Social Networks

…improve engagement on socially shared content. Here’s an overview of what to expect if you’re attending SMX Social Media, November 19-20th at the ARIA Las Vegas. Still need a ticket? Register today to secure your spot! 1. Winning Strategies With Facebook Ads Paid social advertising has…

Why CEOs Need To "Get" Social Media - Marketing Land

Social Media Examiner reports: how social media helped Cisco shave $100,000+ off a product launch via social media. By customizing social media marketing to the company, all industries have a real chance at additional exposure, website traffic, and revenue from simply implementing social media

[Reminder] Live webcast: Social Media Marketing 3.0 - Marketing Land

Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts on Thursday,…

Infographic: Social Media Networking Site Cheat Sheet - Marketing Land

…still be useful to anyone trying to get familiar with some of the social media networking sites out there. The infographic is from the folks at Flowtown and provides some basic tips, lingo and relative audience size for various social networking sites, though Pinterest was too new to be included,…

5 Myths About Social Media Marketing - Marketing Land

…cause company-wide digression in social media goals. Failing to leverage social media will reveal some weaknesses to your competitors, though — like your company’s inability to provide knowledge and remain current within your industry. Myth #3: Social Media Cannot Heal Reputation Wounds…

How Are You Managing Social Media Risk? - Marketing Land

…than 300 social media accounts and more than a half-million social media posts by users on branded pages — but not all of this activity is positive. There has been a sevenfold increase in spam messages. The number of unauthorized social media accounts has skyrocketed. Social media management…