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3 Common Mistakes Marketers Make With Their Analytics

…and KissMetrics provide first-touch and last-touch attribution. Finally, the keyword could represent a visitor who originally found you through social media or a paid advertisement campaign but that insight was lost because the tracking cookie expired or a different computer was used. This nuance…

Variations on a marketing stalwart: Our top email marketing columns for 2016

…2/22/2016 Social activity: Facebook 140, Google+ 58, LinkedIn 404 Freshen Up Your 2016 Email Strategy by Jose Cebrian, published on 1/18/2016 Social activity: Facebook 336, Google+ 64, LinkedIn 458 Email marketing in the age of social media by Scott Heimes, published on 9/8/2016 Social activity:…

How Twitter is making its top search results more relevant than recent

…looking for. According to Twitter, these changes have led to people interacting more with its search results and — more importantly, for a social network that has been struggling with audience growth and turnover — sending out more tweets and spending more time on Twitter. In a blog post…

LinkedIn Ads: CPC vs. CPM bidding -- Stop saying, 'It depends on your goals'

…cost? Along the same vein, if you’re concerned with traffic, of course you want to secure that traffic for the lowest cost possible. Using biddable media, you have your bid type as a lever to effect that efficiency. There will be times when bidding CPM is the most cost-efficient bid type to drive…

Tackling social media myths

…and organic measurement; or paid social. Automation is a wonder: search, social and marketing teams will live in harmony as they tie social media data back to their campaigns. Social media doesn’t convert users into buyers. Of course it does! Social media advertising directed at a highly targeted…

Mastering social media advertising

Social media ads used to be the neglected stepchild of digital advertising. No longer: now there are sophisticated bidding tools, analytics and attribution solutions and advanced targeting options, among other features. If you’re a social media advertiser, are you taking full advantage of…

Leveraging The Social Media Ego

…and that is where social media marketing gifts you with an invaluable window. By capturing this social data, you can serve your targets meaningful content that plays directly to their social media selves. Access To The Most Valuable Data Of All The magic of social media, of course, is access.…

Social Media Metrics That Matter

…Recent acquisitions of social media management platforms, Buddy Media by Salesforce.com and Vitrue by Oracle, have illuminated the potential of social CRM programs. Much of the consolidation that is happening in the social space came from agile thinking. “By combining Buddy Media with the rest of…

Social Media Skills Are Really Social

…learn more about social media for your current or future job? Where do you go to learn more? What do you need to know? It’s challenging. Most experts have gained social media skills on the job. So if you’re lucky enough to land a job that requires social media understanding, that’s…

5 Myths About Social Media Marketing

…cause company-wide digression in social media goals. Failing to leverage social media will reveal some weaknesses to your competitors, though — like your company’s inability to provide knowledge and remain current within your industry. Myth #3: Social Media Cannot Heal Reputation Wounds…

Managing A Social Media Marketing Team

…effective way, and social media marketing is not an exception. The industry is nascent and our processes are inchoate – there is much to be gained by developing better approaches to the management of social media marketing. Resources Available The first task in managing a social media team is to…