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The Most Popular Social Media Marketing Columns Of The Year - Marketing Land

Media Trends To Kill In 2014 by Courtney Seiter. Published on 1/9/14. 742 social shares across all platforms. Ello & Tsu: Are The New Me-Too Social Networks For Marketers? by Mark Traphagen. Published on 10/30/14. 867 social shares across all platforms. 5 Myths About Social Media Marketing by…

SMX Social Media Marketing 2011: Day One Recap - Marketing Land

Day one of the SMX Social Media Marketing conference is in the books. We’ve posted a recap from the keynote conversation, SMX Social Media Marketing: Zagg, Neiman Marcus & The LA Times Share Real Social Media Stories, and here are additional links to the session recaps and live blog…

Social Media Marketing Tactics For 12 Top Social Networks

…Cards have unlocked a world of possibilities for marketers to get more attention in the social stream, using everything from attached media, to app download calls to action, as well as e-commerce and lead gen cards. Sharpen your #social media marketing chops – sign up for our weekly newsletter…

Managing A Social Media Marketing Team - Marketing Land

…effective way, and social media marketing is not an exception. The industry is nascent and our processes are inchoate – there is much to be gained by developing better approaches to the management of social media marketing. Resources Available The first task in managing a social media team is to…

[Reminder] Live webcast: Social Media Marketing 3.0 - Marketing Land

Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts on Thursday,…

5 Myths About Social Media Marketing - Marketing Land

…Myth #5: Social Media Marketing Costs Nothing Though major social platforms such as Facebook, Twitter, Pinterest and YouTube are all free to use, hidden costs always exist when implementing a social media marketing campaign. These costs might include spending hours developing a social strategy,…

Social Media Marketing Of The Future - Marketing Land

marketers will finally understand that social media is about listening, not just broadcasting. Peter Shankman, founder and CEO of The Geek Factory, a boutique Social Media, Marketing and PR Strategy firm I expect mobile to be the clear breakout in 2012. If Facebook ever decides to put some marketing

Animate Your Social Media Marketing With GIFs - Marketing Land

…regularly. These days, regular old images just seem plain boring. Read on to find out how you can animate your social media marketing with animated GIFs! GIF-Compatible Social Media Sometimes I turn to the West and shake my fist, a gesture usually directed at Google for rolling out an algorithm…

Winning the social media marketing game - Marketing Land

…the social media marketing gameTo win the social media marketing game, brands are increasingly using the behavioral insights offered by game theory to craft effective social media strategies.While brands and consumers have seemingly different objectives, they share the same drive for social

Social Media Marketing 3.0: Best practices for ramping up social ROI - Marketing Land

Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join our panel of experts as they show…