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The rise of passive opt outs: Four ways to boost engagement - Marketing Land

…emails for food delivery, triggered by location-based weather conditions, such as snow or rain. Meanwhile, Dunkin Donuts sends emails tailored to sports teams performance. ● Offer unique, value-driven editorial content. Since it’s so easy for subscribers to passively opt out, marketers need to do…

Twitter emoji ad targeting is still new territory for some brands - Marketing Land

…for a weather app. “We created ad groups targeting various weather-related emojis and segmented them by weather conditions: rainy, snowy, sports, etc. And we utilized Promoted Tweets for creative that also used the emoji in the ad copy,” says Prater. Prater says the goal was to target…

Sports Brands Jump Aboard Twitter Native Polling Test - Marketing Land

Twitter is experimenting with polls that appear natively in desktop and mobile timelines, and sports brands quickly jumped on the bandwagon. The feature, which started appearing last week, offers the ability to create basic polls with two answers. Currently, only select accounts have the ability to…

Twitter uses Wimbledon to test live sports streams minus the sports - Marketing Land

…just to test the platform’s live streaming functionality, which may have been made easier by the lack of compelling content on the level of live sports. It also might have to do with ESPN owning US digital live streaming rights for Wimbledon matches through 2023 and how much money Twitter may have…

A Sports Fan’s Perspective On Media Metrics - Marketing Land

…for marketing executives, opaque platforms come with their own set of unique problems. Players Can’t Also Be Referees Anyone familiar with sports understands the competitive spirit that great players exhibit. They also understand the need for objective referees to police the action on the…

Twitter adds to live sports roster with weekly MLB, NHL games - Marketing Land

sports news show produced by digital video firm 120 Sports, which is backed by the MLB, NHL and Time Inc. The show will air nightly, but Twitter is still figuring out if “nightly” means 7-nights-a-week or only weeknights. Like ESPN’s “SportsCenter,” it will mix highlight clips from different sports