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The rise of passive opt outs: Four ways to boost engagement - Marketing Land

…emails for food delivery, triggered by location-based weather conditions, such as snow or rain. Meanwhile, Dunkin Donuts sends emails tailored to sports teams performance. ● Offer unique, value-driven editorial content. Since it’s so easy for subscribers to passively opt out, marketers need to do…

Twitter emoji ad targeting is still new territory for some brands - Marketing Land

…for a weather app. “We created ad groups targeting various weather-related emojis and segmented them by weather conditions: rainy, snowy, sports, etc. And we utilized Promoted Tweets for creative that also used the emoji in the ad copy,” says Prater. Prater says the goal was to target…

Facebook's Sports Stadium Is No Threat Yet To Twitter's Live Event Dominance

…company’s Sports Stadium product struggled for much of Sunday’s game. So-called “live” updates often lagged several minutes behind the actual game action and, at one point in the first half, the live updates stopped altogether for an extended period of time. Sports Stadium is…

ESL's CMO focuses brand refresh on the esports company's compelling founding story

…challenge because the esports industry is growing at a fast pace and is in the intersection of three industries that are super exciting today: sports, entertainment and gaming.” Since joining ESL, Samwell says the most strategically important project he has taken on is a brand-refresh initiative.…

YouTube sees 80% lift in people watching sports highlight videos during the last year

…to’ sports videos (by topic) A Google-Ipsos study on sports viewing habits found 80 percent of sports viewers use a computer or mobile device while watching television broadcasts of live sporting events. That same study indicates that 30 percent of viewers stream live sporting events from…

Sports Brands Jump Aboard Twitter Native Polling Test

Twitter is experimenting with polls that appear natively in desktop and mobile timelines, and sports brands quickly jumped on the bandwagon. The feature, which started appearing last week, offers the ability to create basic polls with two answers. Currently, only select accounts have the ability to…

How video makers are programming around Facebook’s ad breaks

…within the front or back half of a video, said Whistle Sports’ VP of Content J. LaLonde. “It depends on the format.” For example, Whistle Sports produces countdown-style videos that list things like the top 25 trick shots in a given sport. In that case, the company would slot an ad after the first…

A Sports Fan’s Perspective On Media Metrics

…for marketing executives, opaque platforms come with their own set of unique problems. Players Can’t Also Be Referees Anyone familiar with sports understands the competitive spirit that great players exhibit. They also understand the need for objective referees to police the action on the…

Euro 2012 Sets New Twitter Sports Activity Record

Another major international soccer (football) tournament … another Twitter record for tweet activity. Sunday’s Euro 2012 championship match — a 4-0 Spain victory over Italy — set a new record with 15,358 tweets per second (TPS). Twitter says activity hit that level when Spain…