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Research firm Ipsos buys social listening platform Synthesio - Marketing Land

…management and human added-value, Vitti said, with a continued orientation around social media intelligence. Some other social platforms like Sprinklr, he said, are moving to become full engagement suites oriented around social media, while others — like NetBase — are getting into…

Yelp Offers Full Reviews Database To Social Monitoring Tool Sprinklr - Marketing Land

…monitoring tool Sprinklr. This is a first and an exclusive deal for now, but Yelp indicated it was open to working with others in the future. Sprinklr’s customers are national, multi-location brands and franchises. In a blog post, Yelp explained how the content would be used: Sprinklr will use…

Brandwatch, Crimson Hexagon join Twitter’s channel partner program - Marketing Land

…brings to five the number of channel partners. Sprinklr, Sprout Social and Conversocial were announced earlier this year, and Twitter said at the time: We are investing in deeper partnerships with a few select solution providers (including Sprinklr, Sprout Social, and Conversocial) to help brands…

Forrester Wave Report Names Top Four Social Listening Tools - Marketing Land

…Synthesio, NetBase, Sprinklr and Brandwatch. Those four were ranked in the top category of Leaders. Forrester points in particular to Synthesio’s connection of social listening to business-oriented metrics, NetBase’s data on “audience interest levels in specific topics,” Sprinklr’s rules-based…