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Why You Need A Marketing Technology Strategy - MarTech Today

…and define their marketing technology strategy see greater business impact than those that don’t, while 50 percent are able to achieve more targeted, relevant and efficient customer engagements, according the survey. When it comes to aligning strategies, 51 percent of those that say they do it…

Growth Hacking Your Marketing Strategy - Marketing Land

…they are not used to seeing. Their minds are not predisposed against what they are experiencing. Growth hacking isn’t a tactic, but a strategy. There are no “Top 10 Points to Better Growth Hacking,” because it will always be unique. You’re using a system to your advantage…

The Three Pillars Of A Programmatic Strategy - Marketing Land

…and benefits of programmatic for publishers. Just like any good strategy, so much has to do with the “what,” “when” and “how” of your strategy’s execution — and not just the strategy itself. At The 614 Group, we believe there are three core pillars…

Maggie: the essence of content strategy - Marketing Land

…or tool that will help them solve their problems. Summary To those in the realm of content strategy and marketing: Be a good friend to your customers. Be their Maggie. When developing content strategies, focus on the customer’s needs and always ask yourself: “What would Maggie do?”…

No content strategy is an island - Marketing Land

…has an established brand and brand strategy, but the brand of the division in question is still in development. Without knowing what the organization wants to be, or how it will represent itself in the marketplace, it’s difficult to come up with strategies that support this utterly central marketing…

The ultimate multi-channel social strategy survival guide - Marketing Land

…this comprehensive guide from Union Metrics will go over everything you need to know to create a multi-channel social strategy from scratch, or to polish your existing strategy to perfection. This guide includes suggestions for content creation and curation, including tips on what to post where…

Steps Toward Developing A Content Strategy - Marketing Land

…and well-communicated content strategy to govern their content marketing efforts. My research (at Altimeter Group), corroborated by that of several other studies, indicates that currently 70 percent of companies practicing content marketing lack a documented strategy. But thankfully, this is slowly…

Creating a Content Marketing Strategy for Your Website

…a publisher. So, it’s time to think like a publisher when it comes to developing your content marketing strategy. Take Stock Of Where You Are Before you dive into developing a strategy, take an inventory of your existing content. You make be able to repurpose or reuse some old content for a…

A Fill-In-The Blank Content Strategy Document - Marketing Land

…a documented content strategy, according to research by the Content Marketing Institute, I think content marketing leaders are struggling to understand the best way to document their strategies and keep their organizations on the same page. Based on the content strategy documents I’ve seen…

The 1-Hour Documented Content Marketing Strategy - Marketing Land

…be on your way to creating a documented content strategy. Key word: documented. In recent research from Content Marketing Institute, it was found that 53 percent of the (self-reported) most effective B2B content marketers have a content strategy, AND it is documented. Compare that with just 13…

Agency secrets for a great Twitter strategy - Marketing Land

…agency insiders, on creating an impactful and engaging Twitter strategy. Find your voice Before you send out your first Tweet, you should establish a well-defined brand voice, which will set the tone for your entire Twitter strategy. Your brand voice should be fresh and original, convey your brand’s…