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Target acquired: How to define and use your ideal target market - Marketing Land

…who your target market is (or should be) and how to approach them in your marketing.Is my target market niche … or non-existent?One final thing to keep in mind as you identify your target market is the size of that market. As we discussed earlier, the narrower your target market is, the easier…

Taking Aim: A Target Market Checklist - Marketing Land

…to target everyone. Smart business owners know the importance of zeroing in on a niche market. By choosing the right audience and tailoring marketing messages accordingly, even the smallest companies can give large corporations a run for their money. So, how do you choose the right target audience…

Desktop OS & CTR: Opportunities Abound Depending On Target Market - Marketing Land

…operating systems each represent a viable advertising target. However, due to the large differences in terms of user base and aggregate user activity, and hence, demographics and interests, each OS presents its own set of challenges for marketers and advertisers. In this comprehensive article…

Marketers Can't Target Ads to Twitter VIPs - Marketing Land

If you were a marketer hoping to reach the Twitter elite through its ad platform, think again. Re/code reports that Twitter VIPs are not seeing these paid promotions, giving them a completely ad-free experience. The decision is based on keeping these top users engaged on the service, which is…

Content Marketing And Targeting Fallacies - Marketing Land

…to reach those defined targets. Small wonder, then, that audience targeting is one of marketers’ top needs, given it’s a three-part process. If work I’m conducting with clients is any indicator (not to mention the conversations conducted with marketers at conferences worldwide),…

Topic Targeting Teamwork - Marketing Land

…realize is that through topic targeting, you can also set up AdGroups that target Tennis. How It Works There are multiple ways to add Topic Targeting to your AdGroups or to create a new Topic Targeted AdGroup. To create an AdGroup for Topic Targeting: To add Topic Targeting to an existing AdGroup:…

Connecting The Dots With Device Targeting - Marketing Land

…intelligence about this very qualified prospect, marketers can decide to pay more for media to target them, message them more frequently, and market to them more aggressively across devices. The Added Value Of Mindset Additionally, marketers should rely more heavily on ads related to the…

2012: The Year Of Ad Targeting - Marketing Land

…As marketers plan to finalize budgets and strategies for 2013, they should keep in mind the reasons for which ad targeting has been so successful in 2012. There has been tremendous growth in the volume and breadth of data and quality inventory available across ad channels. As a result, ad targeting