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B2B Content Marketers: Market Your Content But Focus On Value - Marketing Land

…Start Providing Content Substance A survey by The Economist Group, which measured the opinions of 500 business executives and 500 marketers globally, uncovered a key insight: marketers are typically marketing without substance. Source: The Economist Missing the Mark: Global Content Survey of Brand…

French ISP Takes On Google By Blocking Its Ads For A Week - Marketing Land

…this year put in an ad blocker to strip out ads from Google sites and any sites accessed via Google, according to a reports in Ad Age and The Economist. The blocker was turned off after a week, and it only worked for a fraction of Free’s users — those who were using the latest version…

21 Percent Of Ads On News Sites Are House Ads: Pew Study - Marketing Land

…than half of their ads promoting the magazine itself or its parent company. Website Print edition Magazines overall 50% 10% TIME 56% 11% The Economist 40.1% 13% Newsweek not reported 4% The Atlantic not reported 0% Pew says newspaper websites had the second-highest amount of house ads at 21 percent,…

On Google+, Traditional Media Catching Up To Online News Sites - Marketing Land

…traditional media is leading the way. The top five sites with the biggest average engagement growth are all traditional news organizations. The Economist raised its average engagement per post from 14 a year ago to 204 now, for a whopping increase of 1,327 percent. Traditional media also held the…

The Tech Investment Metric System - A New Type Of "Gram" - Marketing Land

…trillion): Right now, Apple is worth around $600 billion, the most valuable company on earth. It’s worth a little less on this chart from the Economist from earlier this year, but be sure to check that out. It gives the relative size of other companies like Google, Amazon and McDonald’s,…

What Mobile Millennials Want: Structure Without Obligation - Marketing Land

…queue. But what’s actually keeping us busy? The average American male works 12 fewer hours a week compared with 40 years ago, according to The Economist. A significant rise in women’s paid work and advances in technology contributed to a 35 percent decline in unpaid household and childcare work, The…