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TikTok teases social commerce capabilities with shoppable video test - Marketing Land

…leading to the influencer’s Amazon product page. TikTok later confirmed to Adweek that it was testing the feature, but did not disclose details on whether or not it would receive a wider roll-out. Marketing Land has reached out to TikTok for comment. Why we should care Social commerce is…

How TikTok and Spotify could win through location-based marketing - Marketing Land

TikTok has achieved one billion downloads. It was reported recently that TikTok is testing sponsored ads that direct users to advertiser’s websites. This development is not surprising because TikTok has already been doing this kind of advertising in China, where the app is known as Douyin. As TikTok

16 social media updates for marketers in 2019... so far - Marketing Land

…videos and cooking instructables.This year, TikTok dived into advertising. Just like the big guys, they now have interest-based targeting, custom audience and pixel tracking, as well as age, gender, location, network and operating system targeting. TikTok marketing campaigns were getting popular…

TikTok vs. Snapchat: A guide for marketers - Marketing Land

TikTok is having a moment. Whether you use the app already or have spotted TikToks popping up on other social platforms, it’s clear that TikTok isn’t just another fleeting trend. It’s here to stay. Yet it’s easy to see how someone not familiar with TikTok (ahem, your boss)…

TikTok 101: A primer for brands - Marketing Land

…in 2018 rolled out to the international market with the name TikTok. By October 2018, TikTok was the most downloaded app in the U.S. and reached a record 1.5 billion downloads globally at the end of 2019. What can you do on TikTok? TikTok trends move fast. Blink and you might miss them. The platform…

TikTok 101: A primer for brands - Marketing Land

…in 2018 rolled out to the international market with the name TikTok. By October 2018, TikTok was the most downloaded app in the U.S. and reached a record 1.5 billion downloads globally at the end of 2019. What can you do on TikTok? TikTok trends move fast. Blink and you might miss them. The platform…

TikTok's new SDK enables video uploads from other apps, services - Marketing Land

TikTok released its first-ever software-development kit (SDK) on Monday, which will allow users to upload video content to the TikTok platform through third-party apps. Aptly titled the “Share to TikTok” SDK, it’s the first kit TikTok has introduced in its TikTok for Developers…