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4 Tips To Instagram Your Business - Marketing Land

…price tag. For the small business marketer, expensive paid advertising solutions aren’t always feasible. Here are my top four Instagram tips for small business marketing! “Real Photos Of Real Things Taken By Real People” Instagram is a great place to find and leverage…

10 Tips For Integrating Content Marketing Into Your Business - Marketing Land

“Content marketing” has recently gained a lot of attention in the online marketing world. But it’s not just a buzzword — it’s one of the most reliable and effective tactics available to digital marketers. Brands are increasingly recognizing content marketing as a…

6 tips to get subscribers to open marketing emails - Marketing Land

While there are several email metrics you should track, a vital way to gauge the health of your email program is to monitor your email open rates. If your emails are being met with radio silence, it’s safe to say recipients aren’t taking any next steps. With recipients’ inboxes becoming increasingly…

Facebook Launches Opt-In Local Place Tips - Marketing Land

Tips and Place Tips. Foursquare Tips are from the public generally, while Place Tips are from your network (and the entity). The content provided by Place Tips is also broader and more varied. Below is a Facebook-provided screenshot showing the kinds of content Place Tips offers: Place Tips appear…

Video advertising: Tips for success in 2018 - Marketing Land

…paid search. comparative data on video vs. text vs. display. formatting and creative tips to improve ROI. innovations in video that are driving results. Register today for “Press Play on Video Advertising: Tips for success in 2018,” produced by Digital Marketing Depot and sponsored by…

10 tips for retailers' Q4 social advertising - Marketing Land

…they will start holiday shopping before Halloween, the time to plan is right now. With that in mind, here are 10 tips for executing a successful paid social strategy in Q4. Tip #1: Q4 is the best time for optimizing your conversion flow If you’re in retail or e-commerce, you will be driving…

Mobile Email Marketing: Tips for the Holiday Season

…as possible. Quick Tips: Increase font size (at least 15 pixels for headlines and 13 pixels for body copy) Increase contrast to images and text Use prominent colors for hyperlinks The holiday season can be a challenging time to try new things, but now you have a few simple tips to help your messages…

7 Real-World Tips for Better Social Engagement - Marketing Land

…on the social engagement of 70 global consumer brands across hundreds of social channels. Register today for “Start Listening! 7 Real-World Tips for Better Social Engagement” produced by Digital Marketing Depot and sponsored by Lithium. Opinions expressed in this article are those of the…

7 advanced tips for Google Shopping ads - Marketing Land

…up on us, now is the time to make those shopping changes that move the needle. I’ve put together a list of seven tips to bring your shopping campaigns to the next level. Tip #1: Use the multiple-campaign method to bucket keywords This is probably the single best upgrade I’ve made over the past…

Seasonal Tips For Engaging Email Subscribers - Marketing Land

…Spring What’s on their mind: better weather, gardening, and for some, final exams. How your email campaign changes: Offer solutions: studying tips for students, spring cleaning and gardening. Get subscribers excited about upcoming launches, deals and industry developments. Switch to a pretty…