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Eye-tracker Tobii acquires fellow eye-tracker Sticky - Marketing Land

…software sees through panel members’ webcams. Eye-tracking pioneer Tobii Group has acquired webcam eye-tracker Sticky, of which it previously owned a minority share. Deal terms were not made public. The new combo, Tobii Pro President Tom Englund told me, provides a broader solution for brands…

Sticky, A Web-Based Eye Tracker, Can Now Track Your Emotions - MarTech Today

…previously employed eye tracking to provide insight about where customers’ attention is directed. It was initially funded by eye-tracking firm Tobii in 2009 to implement the Sweden-based company’s infrared eye tracking through a webcam using regular video and still images, and the resulting product…

Marketing Day: Snapchat's Snap Map, Amazon's Prime Wardrobe & more - Marketing Land

…2017 by Barry Schwartz Do you have job listings you want to surface higher in Google? Google now has new structured data support of job listings. Tobii Pro now invisibly tracks users’ eyes in VR Jun 21, 2017 by Barry Levine The company has installed its tech inside HTC Vive headsets, so marketers…