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Buyer's Guide: Content marketing tools - Marketing Land

…marketing tools, including the types of vendors serving the market and the capabilities available. If you are considering licensing a content marketing tool, this guide will help you decide whether or not you need to. It provides recommended steps for choosing a content marketing tool and contains…

Top 7 Must-Have Tools For Website Owners - Marketing Land

…it’s not really complex, but it takes some hard work and the right tools. After that, you can try out different tools to make your work process more effective and productive. You can’t get everything you need with one tool. It’s vital to check out various options like analytics, task…

Google Launches Media Tools Website For Journalists - Marketing Land

…“Starting point to tap into Google’s suite of digital tools that can enhance news gathering and exposure across television, radio, print and online.” With overviews, tips, and “Getting Started” links for each tool, the website is arranged into six categories: Gather and…

Fifty Shades of Social Media Measurement Tools

…a running list of many different types of tools that can help users measure social media in some way. My list is divided into five categories based on the primary function or use of the tool. Here are my five categories: Listening Tools Listening tools are commonly referred to as social media…

TapClicks buys Raven Tools - Marketing Land

…and analytics platform, geared toward mid-sized and enterprise agencies and media companies, gathers data from over 175 marketing and ad tools. Raven Tools’ platform, targeted at small to mid-sized businesses, provides marketing reports from over 20 platforms, like Google Analytics, Bing Ads,…

Affiliate Tools for your Affiliate Program.

tool that may disrupt your affiliate program during Q4, or whenever your business’ busy time is. Same holds true with your affiliates — your publishers are less likely to implement a tool that may negatively impact their Q4 sales spikes. Affiliate Tool Delivery And ROI Getting affiliate tools

Content: The Right Tools For The Job - Marketing Land

…content tool sets incorporate templates and design solutions. SEO: Written word content tools, in particular, sometimes incorporate search optimization features around keywords and phrases, metadata, headline optimization, etc. Predictive Analytics: Distinct from performance analytics, these tools

The Big Social Tools Roundup From SocialPro - Marketing Land

…picking the right tools can be a big deal. First of all, you should be looking to your tools to help you with: Creating efficiencies. Improving workflow. Enhancing capabilities. Achieving your goals. It’s also important to note that there is no such thing as a best tool. Each person is…

Report: Twitter Planning Analytics Tools For Publishers - Marketing Land

…analytics tools to help publishers monitor activity surrounding their tweets. What’s not clear is if the tools would be limited to news/publishers, or made available to all users. (Analytics are high on my Twitter wishlist for 2012.) Twitter could be developing these tools with technology…

12 Content Research Tools You Should Be Using

…Keyword Tool All research starts with keywords, so if you haven’t already conducted thorough keyword research for your business, I recommend this as your very first step. The Google AdWords: Keyword Tool is one of the best free keyword tools available to marketers. This tool is tied directly…

Compare 16 leading local marketing automation tools - Marketing Land

…hundreds or thousands of locations has become time consuming and costly for enterprise brands. Automating local marketing processes through LMA tools can provide numerous benefits. This 50-page report reviews the current trends and includes profiles of 16 leading local marketing automation vendors,…

Content Curation Tools & Concepts - Marketing Land

…can take lots of time — time that some businesses don’t have. Luckily, there are tools like Curata that make gathering relevant, high-quality content a more efficient process. Not only does the tool allow you to find, organize and share content very easily, it learns your content preferences…