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The new best practices for digital brand storytelling - Marketing Land

…ad to say different things depending on who it is being delivered to. A travel company, for instance, could take live data on flight options and then send relevant holiday packages and pricing to users depending on their travel interests, browsing activity, location and more.Reporting should inform…

The digital natives are restless - Marketing Land

…Instead of purchasing content in a magazine, they’ve published a magazine (print and digital) of their own as well as a glossy, limited-edition travel book.Amazon got into the game (of course!) this year with a toy catalog, which CNBC notes has “a distinct retro look.” What’s not retro, as CNBC…

First Look: Facebook Starts Testing Immersive Mobile Ads - Marketing Land

…Gatorade’s, "Serena Williams – 21 Slams in 21 Styles". Using Facebook’s new mobile ad format, Gatorade created an immersive experience that allows users to interact with and travel through Serena Williams' journey to history. Posted by Gatorade on Thursday, September 3, 2015

Tech firms join forces to push back on Trump immigration ban - Marketing Land

…Muslim countries on the immigration and travel ban list. The ban has been particularly galling to technology firms whose workers come from many countries across the world, some of whose employees are now caught up in the government’s travel restrictions. Google has created a $4-million…

Marketing Day: December 27, 2011 - Marketing Land

…From Search Engine Land, Our Sister Site Dedicated To Search News & Information: The Most ‘Liked’ Search & Social Posts Of 2011 Bing’s Travel Search & Kayak Favoritism Angers No One, While Google’s Gets Headline Attention From WSJ 9 New Year’s Resolutions For Link Building In 2012 Share…