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Tripadvisor

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TripAdvisor Top Mobile Travel Destination - comScore - Marketing Land

…smartphone owners accessing from a device running the iOS, Android or RIM operating systems.” TripAdvisor sites were the top destination. Similarly, Nielsen reported that TripAdvisor was the #2 mobile website after Google Maps. Perhaps comScore doesn’t consider Google Maps a…

How to maximize value from push notifications - Marketing Land

…in come back in stock. Use inclusive traits and sales data to keep customers in the loop on their favorite products. Cart abandonment push TripAdvisor effectively reminds users of the value in their abandoned cart. If the customer ignores this push, too, they could include a discount in the…

TripAdvisor the Latest Google Critic To File EU Antitrust Claim - Marketing Land

Following on the heels of Expedia filing an antitrust claim against Google in Europe, fellow FairSearch.org member TripAdvisor has also filed a complaint against Google with the EU. My sense is that this is part of a coordinated effort to put more pressure on the EU to bring formal antitrust charges…

Confidence Crisis: 40 Percent Don't Trust Online Reviews - Marketing Land

…and reviews that they see on prominent sites, such as TripAdvisor, Zagat and Yelp. Even among the most trusted sites, as many as 40 percent indicated they didn’t trust “most or all” of the content as accurate. TripAdvisor is shown to be the most trusted among review sites, with…