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Why marketers should be paying attention to Twitch - Marketing Land

Twitch is, month-over-month, keeping close pace with Netflix, and eclipsing social mentions of big brands like iTunes and Spotify. This isn’t a new phenomenon — it’s happened consistently throughout 2016. So what is Twitch doing right, from a social perspective? A culture of sharing Twitch’s

Twitch to monetize its Twitch Prime user base - Marketing Land

Twitch, the Amazon-owned livestreaming video platform for gamers, announced today that it will no longer offer an ad-free experience for Twitch Prime members.After re-evaluating Twitch Prime benefits, the company says it will begin displaying ads on September 14. According to the Twitch company…

4 marketing trends you need to follow to sell to millennials - Marketing Land

…it be Twitch, Periscope or Facebook Live, live streaming is exploding in popularity among millennials. It’s easy to see why: This is a generation that wants authenticity, and what’s more authentic than seeing something being streamed live in front of you? To give you an example: Twitch has more…

Building social buzz: Our top 10 social media marketing columns of 2017 - Marketing Land

…just blew Facebook Custom Audiences out of the water for B2B by AJ Wilcox, published on 4/24/2017. Why marketers should be paying attention to Twitch by Chris Kerns, published on 1/16/2017. 5 Facebook algorithm hacks to up your content marketing game by Sweta Patel, published on 9/4/2017. 9 ways…

Privacy-centric browser Brave launches its twist on display ads - Marketing Land

…perfect.Who is currently participating? Brave Ads has been in limited beta since January 15. There are currently 55,000 publishers and YouTube and Twitch channel creators participating in the program, said Temkin. Vice, Home Chef, Ternio BlockCard, MyCrypto, and eToro are now supplying ads.…

Blab shuts down its live video platform - Marketing Land

…right now. Turns out, that’s really tough. It killed Meerkat, and Periscope & [Facebook] Live are feeling the pain right now. Really, only Twitch has gotten it right with live streaming video games. Blab was sort of a middle ground between Periscope (single-user video) and Google Hangouts…