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Twitter looks to crowdsource content policies - Marketing Land

…on election integrity. Before that, Twitter launched new rules around election campaign policies and the Ads Transparency Center, a searchable archive of ads that have run on Twitter during the last seven days.All of these moves demonstrate Twitter’s aim to create a less toxic platform where…

How To Tell Engaging Stories On Twitter

…out in 153 hourly posts. He didn’t simply take a story and break it up into tweet-sized chunks, but specifically wrote it on Twitter. Moody said that he saw Twitter’s character limits as “some strange, poetical limitation that would be fun to work with.” The experiment wasn’t without its detractors,…

Twitter introduces 6-second viewable video ad bids - Marketing Land

Twitter is rolling out a new video ad bidding option that allows advertisers to run 15-second or shorter video ads, but only be charged if the ad is viewed for a full six-seconds with pixels at 50% in-view.Twitter called it a “Flexible option for advertisers who care about the completed view…

Good Morning, Twitter - Marketing Land

…the photo to Instagram and Twitter, often with a message bidding her followers a good morning. She’s even got a different hash tag for different views, such as “#lizharbor3.” While Liz’s approach to saying “good morning” goes beyond a simple “good morning, Twitter,” it might still fall into a…

Twitter Files For IPO - Marketing Land

How do you tell the world world that you’re planning to go public? If you’re Twitter, you tweet it — and that’s Twitter did today. The tweet was sparse on the details, saying that Twitter “confidentially” submitted an S-1 filing to the US Securities & Exchange…

Twitter Launches Gender Targeting For Advertisers - Marketing Land

Twitter advertisers can now target their promotions based on gender. This type of targeting join the existing mobile, geographic and interest-based targeting options already available. Gender targeting may sound a bit strange since Twitter users don’t have to declare if they’re male or…

Twitter Experimenting With Analytics For Individual Tweets - Marketing Land

…already available in the Twitter analytics dashboard, but bringing it to user timelines and tweet detail pages makes it more convenient and therefore more likely to be used. A Twitter spokesperson confirmed that the company is experimenting with the feature. Twitter has also been testing tweet-level…

New Twitter features can boost brand engagement - Marketing Land

…user retention declining, Twitter is trying to change that. After months of rumors, Twitter confirmed that it will be rolling out several new features that will give users more characters per tweet and eliminate some of the “secret language” learning curve. Making Twitter way easier for new users to…

Marketing Day: December 1, 2011 - Marketing Land

…$4 Million, TechCrunch Daisley quits Google for Twitter sales role, www.campaignlive.co.uk Ex-Twitter engineer Mike Abbott joins Kleiner Perkins, finance.fortune.cnn.com How Twitter Makes Money On Sponsored Tweets, www.businessinsider.com Twitter Launches Self-Serve Ad Platform With Small Group,…

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