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Urgency

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How to inject urgency into your product pages - Marketing Land

…but one of the most effective methods is instilling urgency. If you can successfully inject urgency into your sales-oriented content, including your product pages, you’ll have a much greater chance of increasing your conversion rates. Urgency and its cousin, scarcity, are so effective because they…

9 Ways To Use Urgency Psychology To Improve Conversions - Marketing Land

…What Is The Urgency Principle? Urgency is one of the most powerful aspects of human psychology. According to behavioral psychologists, urgent situations cause us to suspend deliberate thought and to act quickly. Why Does Urgency Matter? If you can create a stronger sense of urgency on your landing…

How To Sell To The Competitive Buyer - Marketing Land

…under the force of urgency. The paragon of urgency and scarcity in conversion optimization is Groupon. Its entire business model is predicated upon user urgency and group buying power. Competitive buyers respond well to urgency, because they have an internal urgent drive. Urgency and scarcity are…

It's a pressure-packed holiday season for retail - Marketing Land

…proven to be a retail cull, and this holiday season will add more names to that list. It’s make-or-break for many, and the pressure, stress and urgency are palpable. Retailers can anticipate more of the same when it comes to holiday discounting, as well as wild risks from some brands without much…

Shocking! Clickbait Headlines May Be Ruining Your Email Marketing - Marketing Land

…you need to know,” read rates performed a little above average. The study also found that subject lines with language suggesting a sense of urgency were among the best performers across the board. The phrase “still time” performed a whopping 15.54 percent better than average, and…

Twitter CEO Jack Dorsey Confirms Company Will Lay Off 336 Employees - Marketing Land

…fast and learn faster.” My focus is to build teams that move fast, and learn faster. In the past 3 months we have increased our speed and urgency at both companies. — Jack (@jack) October 5, 2015 You can read Dorsey’s full email filed with the US Securities and Exchange Commission here:…

Why some marketers say Cyber Week is just too long - Marketing Land

…marketing manager at Yes Marketing, said that its research showed that an extension of the sales holidays doesn’t carry the same element of urgency as a limited sale, citing stats that show that while emails sent out the Tuesday after Cyber Monday generated a 16.2 percent open rate, they only…