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The Future of Retargeting, Remarketing and Remessaging - Marketing Land

…strong could set up instant campaigns where the ad only shows for the next 24 hours. Someone with a broken tooth or who is looking for 24-hour urgent care could be shown relevant, geo-targeted advertising instantaneously. Social Retargeting RadiumOne, a social retargeting company, recently raised…

9 Ways To Use Urgency Psychology To Improve Conversions - Marketing Land

…conversions. What Is The Urgency Principle? Urgency is one of the most powerful aspects of human psychology. According to behavioral psychologists, urgent situations cause us to suspend deliberate thought and to act quickly. Why Does Urgency Matter? If you can create a stronger sense of urgency on…

How To Sell To The Competitive Buyer - Marketing Land

…nearly blind to the impact of time. They would rather make a slow decision, assured only by the fact that it is slow. Competitive buyers don’t care. A good decision is a fast decision. Competitive buyers have no time or patience for broken sites, complicated checkout processes. Speed and…

Drive More Email Conversions With "Pull-Back" Campaigns - Marketing Land

…get action. 2. Concern Or Caring This is often a nice angle for a pull-back campaign, as it expresses your concern over why your subscriber didn’t take that action. A subject line such as “John, I saw this today and wanted to reach out” not only shows you care, but also opens the window…

Mobile vs. desktop: Are you optimizing both experiences? - Marketing Land

…have become pretty facile at both. And in many cases, people use both experiences to their advantage (Mobile for quick perusal and responses to urgent emails and desktop for digesting or crafting lengthier emails). • Photo browsing/editing. Taking photos or videos is still much easier to do on a…