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Twitter Makes Video Watching Easier With One-Click Inline Viewing - Marketing Land

…make watching videos on the platform much easier. As reported today by the New York Times, the social media network is using Twitter Cards to give video a more prominent display in users’ timelines. Instead of showing up as a link, that requires several clicks to view, video items will display…

Hyundai's Exobaby Ad "Tops" Viral Video Chart - Marketing Land

…earlier this month, has amassed over 14 million views on YouTube and has topped the Visible Measures Top 10 Viral Video Ad Campaigns Chart, which “focuses on brand-driven viral video ads that appear on online-video-sharing destinations.” Well, almost topped. It sits at number two with…

Yahoo Launching Video Service To Compete With YouTube This Summer - Marketing Land

According to a report on AdAge.com yesterday, Yahoo is planning to launch their video service later this summer in an effort to compete with Google’s YouTube. “For video creators dissatisfied with YouTube, Yahoo has a compelling pitch: more generous revenue-sharing deals, or fixed ad…

How video makers are programming around Facebook’s ad breaks - Marketing Land

Videos on Facebook increasingly resemble TV-style programming — until an ad interrupts the video without a natural break in the action. But that’s beginning to change as media companies within Facebook’s video monetization program experiment with when exactly to insert an ad break in a video.

In-stream video ads have arrived on Twitter - Marketing Land

…more and more of us consume video on mobile devices, advertisers are looking to capitalize. On Tuesday, Twitter rolled out in-stream video ads to help advertisers reach their audience in a very engaged setting. These in-stream ads can be run across video clips and live streams from Twitter’s…

Beer Brand Lets People Attach Video Messages To Their Bottles - Marketing Land

…mobile video stunt entitled “Message in a Bottle.” Bottles of Andes beer have been imprinted with QR codes which, in tandem with a downloadable mobile app, allow one to record a video and assign it to a specific bottle. The recipient scans the QR code and plays the video back. The videos

Yahoo Inks Video Content And Ad Targeting Deal With Starcom - Marketing Land

…Starcom will also receive exclusive measurement and reporting on the video units, according to the announcement: Yahoo and Starcom will use viewership data as well as brands’ audience data to create and target video content based on the topics we know are resonating with consumers, spanning…

Fuisz partners with Sizmek for automated object-recognition in video ads - Marketing Land

…interactive video’s first commercial incarnation, videodiscs tethered to computers. But now it’s the 21st century, and there are a variety of ways for users to interact with online video, including Spotful’s overlays with apps and Advrtas’ 360-degree video. Santa Monica, California-based Fuisz Video