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Measuring Effectiveness Of Branded Video Content - Marketing Land

…a comprehensive survey to discover the impact of branded video content research. This white paper from Hiccup reveals the survey’s findings and identifies key characteristics that were impacted by the addition of branded video content. Visit Digital Marketing Depot to download your copy today.

How To Create Memorable Mobile Video Content: Tips From 3 Pros - Marketing Land

…creating mobile video (and how to share them) than three video experts who have experience across all platforms? Below, you will find “pro tips” from Steve Garfield (one of the internet’s first video bloggers), Jeben Berg (of YouTube/Google and a video content pro), and Scott…

7 ways your video content is missing the mark - Marketing Land

…expecting engaging content. Carve out space in your marketing strategy for updated videos meant to attract and retain your target demo. The main idea here is putting out consistent, entertaining and relevant video content. This can include everything from informative service videos to entertaining…

How To Use Video Content To Generate, Qualify And Score Leads - Marketing Land

…which the videos were watched. If Jill Smith watched all of her videos within a 48-hour period, she’s likely more interested than if she watched them over six months. As I’ve noted previously, video requires an investment, but unlike every other form of content you’re investing in, video will come…

Yahoo Inks Video Content And Ad Targeting Deal With Starcom - Marketing Land

…Starcom division will work together to develop and target unique video content for Starcom’s brand clients on Yahoo properties. Starcom will have access to Yahoo’s trove of search data to inform the types of content that resonates with consumers based on their own brands’ data.…

Delmondo, Uru team up for automated video content analysis service - Marketing Land

…many videos –– created by them or by the influencers they hire — elicit the best responses. To provide tools for that purpose, social video analytics firm Delmondo has announced a partnership with AI/computer vision firm Uru to automatically recognize brands’ video content and generate…

YouTube viewers now consuming 1B hours of video content a day - Marketing Land

Kaspars Grinvalds / Shutterstock.com YouTube says people around the world are now consuming a billion hours of video content per day on the site. According to the announcement, the milestone was reached last year, but YouTube only shared the news yesterday. “If you were to sit and watch a…