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A different view on viewability - Marketing Land

…accept lower viewability rates Torrance believes that a better strategy for marketers may be to include in their media plans some impressions that are sometimes in view from other inventory sources, meaning those with less lofty viewability rates. If those ads turn out to be viewable, the marketer…

Native isn’t display. Stop treating it like it is. - Marketing Land

With consumers installing ad blockers and now browser companies following suit, not to mention ad fraud, domain spoofing, lack of viewability and disastrously poor brand-safety measures as a further body of evidence, let’s be honest with ourselves. Mistakes were made in the first decade of the…

Mobile Email Marketing: Tips for the Holiday Season

…this detail. Including this strategic line of code (see below) will ensure that your HTML and text scale for iPhones’ and iPads’ viewable screen sizes. html {webkit-text-size-adjustment:none;} 2. Optimize Your Pre-header Message Most mobile inboxes pull in the first 70-72 characters…

5 ways digital marketers can make healthier impressions - Marketing Land

…robots. Viewability, or the lack of it, is another huge issue. Many ads are served so far down on the page that there’s little chance the consumer will ever see them. So you don’t really serve that consumer an ad — you serve a server. Combine outright fraud with dubious viewability and, as…

Marketing Day: April 26, 2013 - Marketing Land

…company’s viewability measurement solution. With Active View, advertisers will be charged only for impressions that meet the IAB’s proposed viewability standard of at least 50% on screen for one second or longer. Google says it will be building the […] Google Viewability Metrics Prove Viewable

Marketing Day: October 17, 2013 - Marketing Land

…Lets Users See 30+ Data Sources From A Single Screen SumAll, an analytics solutions provider that integrates multiple sources of marketing data viewable on a single screen, has released an iOS and Android application and optimized its analytics platform for mobile devices. SumAll says its solution…

Predicting And Creating The Media RFP Of 2016 - Marketing Land

…still, but their usage will have dwindled further. Native Unfortunately, it seems like we are stuck with this term for the long-haul. :) Viewability Viewability is hot topic today, and one that few people understand; but as we enter 2016, this should have been cleared up. The current problem is the…