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AT&T Adds Virtual Reality Component To "It Can Wait" Campaign - Marketing Land

…PSAs which have been created over the years, this new effort from Reel FX for AT&T’s “It Can Wait” campaign adds a virtual reality component. The campaign, expanded to address not just texting while driving but also Web usage, social media posting, emailing and video chatting,…

What's The Reality Of Virtual Reality For Small Business? - Marketing Land

Virtual Reality Versus Augmented Reality: What’s The Difference? Experts argue whether Google Cardboard is a virtual reality tool or an immersive video tool, underlining the fact that confusion exists on terminology. I will try to eliminate the confusion with some definitions: Virtual Reality

Live Blog: Facebook Talks "Why Virtual Reality Will Matter" At F8 - MarTech Today

…of the day. Earlier, we heard some about Facebook’s Oculus VR platform. In this keynote, we’re promised much more about why Facebook thinks virtual reality matters. The talk begins at 10:30am PT, and our live blog coverage is below. You can also watch it live at f8.facebooklive.com.

Forrester: Virtual Reality is not yet ready for marketers - Marketing Land

…a marketer rubbing your hands together in anticipation of the virtual campaigns you’ll run in virtual reality, you may want to take a breath. The title of a recent Forrester Research report will likely slow you down: “Virtual Reality Isn’t Ready for Marketing Yet.” (Fee required for non-clients.)…

Volvo Creates Virtual Reality Tour Of XC90 SUV - Marketing Land

…Oculus Rift-style virtual reality mechanism. And its introduction was about all the play it got until Volvo, this week, decided to put it to good use. The car maker created a branded version of Google Cardboard that, when paired with an Android app, will take the viewer on a virtual tour of the new…

Facebook's Oculus: Just How "Disruptive" Will Virtual Reality Be? - MarTech Today

…the many announcements and products showcased at Facebook’s developer conference (F8) last week, the one with the greatest potential is Virtual Reality (VR). In the days since the event, several articles have raised the question: is VR yet another over-hyped novelty technology or is it in fact…

Watch Facebook's CTO take a selfie in virtual reality - Marketing Land

Facebook CTO Mike Schroepfer demos the virtual reality version of Facebook. When Facebook bought Oculus VR in 2014, one of the first things people wondered was what Facebook would look like in virtual reality. On Wednesday, at Facebook’s annual developer conference, F8, in San Francisco,…

Why Virtual Reality May Become The New Normal In Email Marketing - Marketing Land

…big milestone in consumer technology. Armed with an expanding range of virtual reality (VR) technologies, consumers are poised to consume content not as spectators, but as participants in a three-dimensional, 360-degree virtual universe. But if you think the practical applications of immersive VR…

Google Adapting Android To Virtual Reality To Compete With Facebook - Marketing Land

Google is ready to go head to head with Facebook in Virtual Reality (VR) according to a report appearing late last week in the Wall Street Journal. Roughly a year ago Facebook bought VR startup Oculus Rift for $2 billion in cash and stock. At the time of the acquisition Facebook touted Oculus and VR…