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Voice Assistants

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Twitter rolls out an app for Amazon’s Alexa voice assistant - Marketing Land

Copyright Aaron Durand (@everydaydude) for Twitter, Inc. Amazon’s Alexa voice assistant now speaks Twitter. Twitter has rolled out an app called Twitter Reader so that people can have their Amazon Echo smart speakers or other Alexa-enabled devices recite their Twitter feeds. The app — which…

Amazon's EchoSim lets anyone talk to its voice assistant, Alexa - Marketing Land

…way you would if an actual device were in the room. The help documentation explains that EchoSim doesn’t support streaming music and far-field voice recognition. In announcing EchoSim today, Amazon’s Glenn Cameron says it’s for developers who want to test their “skills”…

CMO audit series, Part 5: The rise of digital assistants - Marketing Land

…to test assistants on different platforms — against both each other and against performance on other advertising channels. The more you prepare for the scenario now, the faster you’ll be able to put it into play when advertising is more widely available. 3. Shore up your voice search SEO…

How marketers should be thinking about voice search - Marketing Land

…if you call it creepy. To be fair, voice assistants commonly join the conversation without being invited. My favorite moments during work meetings these days are when someone who has placed their phone on the conference table unexpectedly has their voice assistant join in after believing it heard an…

Understanding intent through voice search - Marketing Land

…platform powering digital assistance with daily life — personalized help that enables people to get more done efficiently and spend real time focused on what they care about most. Today’s digital assistants, like Microsoft’s Cortana, Apple’s Siri and Google Now, are voice search-enabled and…

Will Siri And Voice Search Change Mobile Marketing? - Marketing Land

…to more specific information. Create Feeds To Assist Assistants This adds to the complexity of optimizing for voice search. Beyond anticipating what keywords people will use to search, we are now forced to anticipate what sources the virtual assistant will prefer or recommend. The good news, this…