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Understanding intent through voice search - Marketing Land

…resource. In addition, search marketers face an additional challenge with the growth and adoption of voice search, the rapid growth net-new tail queries. This means that marketers will need to adjust their marketing strategies to capture available demand as voice search-enabled technology increases.…

Amazon launches an Alexa hub to help marketers create voice skills - Marketing Land

…frameworks. There’s also a section listing three voice analytics providers to help brands and marketers measure how people are interacting with Alexa skills. For Amazon, it’s a pitch to marketers to encourage them to join the growing voice movement. According to multiple analysts, sales…

Report: Apple buys voice tech platform PullString - Marketing Land

…its intelligent voice agent, this new acquisition could provide technology so that marketers and others can customize Siri or its offspring for their own purposes.If Apple does integrate the Pullstring acquisition in that way, Siri could become a substantial resource in marketers’ toolkit. At the…

How marketers should be thinking about voice search - Marketing Land

…the next generation? Voice users. If you spend time with young kids, you’ll notice that they favor voice assistants over keyboards. And who can blame them? People rarely turn down easier ways of doing things! Marketers need to be thinking about this shift, because voice search will have a…

Content Marketers: Concrete Steps To Finding Your Brand's Voice - Marketing Land

…tone of voice forms a crucial step in the process of a company becoming an established brand. For a tone of voice does the invaluable work of expressing personality, proving individuality, and – most importantly – building trust with an audience. At a time when the rise of content marketing demands…

Amazon Alexa now accepts Prime Now orders via voice - Marketing Land

…items, which allows you to refill everyday essentials you’ve just run out of like diapers or dish soap,” says Amazon’s vice president of voice shopping, Assaf Ronen. As part of the announcement, Amazon says customers in select cities will also be able to order beer, wine and spirits from…

Marketing Day: Facebook F8 news, Amazon search & Google Voice Access - Marketing Land

…charts from our 2016 Email Marketing Census, econsultancy.com General Internet Marketing 10 Signs You’re a Better Digital Marketer, www.searchenginejournal.com 3 Viral Marketing Campaigns Worth the Catch, blog.marketo.com Move the Needle on Your Digital Marketing Smarts, www.cmswire.com What…