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Google swaps 'voice search' on Android for Google Assistant - Marketing Land

…conventional search results. Any distinction between the Assistant and what we might call “traditional mobile search results” will probably disappear in the relatively near future.A recent study from Adobe found that 48% of consumers are using voice for “general web searches.” Those…

Screening the screenless: Marketing’s next frontier - Marketing Land

…will look to optimize their position on AI platforms and partner relationships with brands. Just as marketers have jockeyed for SEO position on search engines in the past decade, marketers may look to do the same through these personal assistant devices.It’s up to us marketers how we shape this…

Analyst firm: Google smart speaker shipments dropped in Q2 2019 - Marketing Land

…has continued to emphasize and promote the Google Assistant as a key part of its overall ecosystem (cross-device) strategy. And while voice search and voice assistants have clearly become mainstream, most activity is happening on smartphones. If Google wants to catch Amazon in the smart speaker…

Understanding intent through voice search - Marketing Land

…like previous search queries, multiple-step queries and past user behavior and actions — to better anticipate your search needs. Words can provide invaluable substance to the AI technology that powers voice search. We unconsciously change our behavior when using voice search. While a text…

How marketers should be thinking about voice search - Marketing Land

…about this shift, because voice search will have a significant impact on content discovery through search. Although currently there is no simple or precise way of identifying voice vs. non-voice queries, “Okay Google” queries are becoming far more common in search query reports for our clients,…

Marketing Day: Facebook F8 news, Amazon search & Google Voice Access - Marketing Land

…a major role in Amazon search visibility Apr 12, 2016 by Greg Finn Much like Newton’s First Law, a new study from Ripen eCommerce shows that products that sell better, tend to have better visibility in Amazon’s search results. Google Voice Access beta enlarges role for voice, conversational device…

Become a better search marketer in 2019 - the SMX West agenda is live - Marketing Land

Serious marketers attend Search Engine Land’s SMX® West. Join us on January 30-31, 2019 for the latest SEO and SEM tactics in mobile-friendly indexing, Google’s new dynamic rendering, voice search, match types, Amazon ads, and so much more.The agenda is live and ready for you to explore:SEOMobile…

Up close at SMX: Using paid search and social together - Marketing Land

search KPIs Top-performing ad copy by clicks or CTR Seasonality trends Website content editorial calendar Demographics by social platform Historical social ad conversion reporting Creative successes Demographic breakdown by campaign Social sentiment data by platform Any online share of voice data…

The Most Critical Google Ads (AdWords) Trends of 2019 - Marketing Land

…popularity of voice searchVoice search has been around for a number of years. Although it can’t be considered “new”, only the big players (Amazon, Google, Apple, Paypal have invested in a voice search strategy, so far.Internet users are increasingly abandoning typing their search queries into the…