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Voice Shopping

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Your inside look at SMX East - Marketing Land

…you covered with two full days of tactic-rich SEO sessions that cover everything from Javascript to penalties, mobile-first to page speed, and voice search to campaign testing: Breaking Down The Periodic Table of SEO Factors: 2019 EditionLearning From The Winners of Google Algorithm UpdatesBehind…

Walmart doubles down on voice grocery shopping with Google Home - Marketing Land

…recent retailers survey from RetailMeNot, retailers are very bullish on voice shopping. Just under three-fourths (74 percent) of senior retail marketers said that shopping on smart speakers would be a “main form of shopping within 3 years.” The number jumped to more than 90 percent for…

Understanding intent through voice search - Marketing Land

…for “teal dress.” But when it comes to a voice query, I might ask, “Hey Cortana, where can I find a teal jersey knit cotton dress?” The conversational tone provides a signal of intent to purchase and style preference, as well as context to my desired shopping locations if I have granted it access to…

Amazon Alexa now accepts Prime Now orders via voice - Marketing Land

…which allows you to refill everyday essentials you’ve just run out of like diapers or dish soap,” says Amazon’s vice president of voice shopping, Assaf Ronen. As part of the announcement, Amazon says customers in select cities will also be able to order beer, wine and spirits from Prime…

Nine voice search stats to close out 2019 - Marketing Land

…search use case. A voice search survey conducted in 2018 by BrightLocal also found: 58% of U.S. consumers had done a local business search by voice on a smartphone74% of voice search users (the 58%) use voice to search for local businesses at least weekly 76% of voice search users search…

Amazon launches an Alexa hub to help marketers create voice skills - Marketing Land

…skills. For Amazon, it’s a pitch to marketers to encourage them to join the growing voice movement. According to multiple analysts, sales across the Echo family skyrocketed during the 2016 holiday shopping season. The ecosystem of skills/apps around these devices is also growing. Amazon has…

Marketing Day: Facebook F8 news, Amazon search & Google Voice Access - Marketing Land

…study from Ripen eCommerce shows that products that sell better, tend to have better visibility in Amazon’s search results. Google Voice Access beta enlarges role for voice, conversational device interaction Apr 11, 2016 by Greg Sterling Accessibility technology suggests the Star Trek future will be…