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MarTech Landscape: What Is Web Analytics Software? - MarTech Today

…questions are the same as for most software adoptions. Your business’ Web analytic needs will be specific to your company, but here are some more general questions not to be missed: What makes your analytics tool technically unique from others? What kind of training and support is included?…

Yahoo! Web Analytics To Be Discontinued - Marketing Land

Yahoo! announced this week that it will be discontinuing Yahoo! Web Analytics as a stand alone product. We inquired Emer Kirrane, Product Manager for Yahoo! Web Analytics, and she answered the following: “In line with Yahoo!’s focus on more quickly innovating with our core products and…

Get Your Site Mobile Ready With Web Analytics

…experiences. For this article, I will use Google Analytics to walk through how to access and apply the mobile-specific traffic data for your site. How To Access Essential Analytics Data — And What To Do With It When you first log in to Google Analytics, you’ll see a dashboard similar to what’s…

Enterprise Web Analytics Tools 2013: Updated Marketer's Guide - Marketing Land

…“digital analytics,” “customer analytics,” and “marketing analytics” are increasingly being used to describe the multichannel integration and analytical capabilities that enterprises seek from web analytics tools. The report defines Web analytics as software that…

Why Tag Management Isn't Really About Web Site Analytics Anymore - Marketing Land

…in charge of website analytics should still be stakeholders in tag management decision-making. This is an important role for tag management and probably the most important one. However, it is really the tip of the iceberg, and focusing too tightly on website analytics has hindered bigger-picture…

Google Analytics now secures all web traffic - Marketing Land

…to secure all communication to and from Google Analytics, protecting our clients, our client’s end users, and the broader internet,” the Analytics team wrote in an email to users. In the help pages, Google notes that Analytics users might see some effects from this change. Because…

Google Analytics Combines Web & App Data Into Single Reporting View - Marketing Land

Analytics announced yesterday it is combining web and app data into a single reporting view, as well as merging its Visitor web metric and Active Users app metric under the same “Users” name. Google Analytics product manager Nick Mihailovski shared the updates on the Google Analytics