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Responsive Web Design Isn't Meant To Replace Mobile Web Sites - Marketing Land

…it’s hard to swing a cat on the web these days without running into a gaggle of gurus singing the praises of responsive design. Design Once, Format For Different Devices If you’re just joining us, responsive web design is a design philosophy and front end development strategy that makes desktop…

3 web UX personalization tools for code haters - Marketing Land

…to gain full control of your website so you can modify any design or functional aspect without relying on code development. Instead of allowing your site infrastructure’s development limitations to hold you back, Frosmo uses its own servers to host UX experiments for your site. Simply place a code…

Content development tips for Account Based Marketing - Marketing Land

…at specific target accounts. Have you thought about the content requirements associated with ABM? Here are four tips to ensure that your content development plan supports your Account Based Marketing approach.Marketing to an account vs. an individual prospectShifting your focus from lead-centric to…

Digital Talent Optimization: The Development Of The Hybrid Marketer - Marketing Land

…the evolution of distinct multi-channel skill sets that marketers have developed. These skills sets are composed of knowledge in groups of channels that commonly interact with one another. This evolution has led to the development of marketers with highly desirable skills sets and knowledge, and has…

The Web Of Streams - Marketing Land

…others wonder if web sites themselves are no longer necessary. NowThis even dumped distribution on its own web site last month (though Flipboard, it should be noted, did the opposite). Personally, I think it’s a fairly stupid move for any publisher to abandon its own controlled web property to…

Web browsing coming to VR headsets, AR coming to the web via Chrome - Marketing Land

…mobile web. Google previously authored a web VR spec that allows developers to create VR (360-degree) experiences for the browser. Yesterday, Google said that it was bringing the full Chrome browser to VR headsets. For conventional web pages, you’ll see the same 2D experience, but web VR…

Data Extractor Diffbot Wants To Turn The Web Into The Semantic Web - MarTech Today

…structured database of sorted, web-based knowledge that developers can tap for marketing or other uses, or for applications. Eventually, he indicated, the company would like to make it available via a dashboard as a searchable knowledge base of web content for marketers and other non-technical…

MarTech Landscape: What are Progressive Web Apps? - Marketing Land

Three Progressive Web Apps Progressive Web Apps (PWAs) could become more than just another tech term to learn. In fact, according to tech blogger and JavaScript expert/Progressive Web App developer Henrik Joreteg, they are “the biggest thing to happen to the mobile web since the iPhone.” In this…

MarTech Landscape: What Is Web Analytics Software? - MarTech Today

…Google Analytics or an enterprise-level suite, Web analytics software delivers the data to help you better understand your online visitors and deliver what they need. The benefits of using Web analytics software are many, including the ability to: Develop actionable insights that everyone in the…

Facebook Launches Messenger For Web Browsers - Marketing Land

…doesn’t intend to remove messaging from the main web platform. “That will never happen,” he wrote. This move comes two weeks after the company announced it was opening the Messenger platform to third-party development at its annual F8 conference. The app, which has more than…

Report: iOS Continues To Dominate Web Traffic - Marketing Land

…ad network Chitika Apple devices continue to generate nearly two-thirds of all mobile web traffic vs. Android’s just over one-third. This includes immediate post-holiday data for January 2013. In developing this report the company said that it looked at “billions of ad impressions from…

Get Your Site Mobile Ready With Web Analytics

…marketing medium, as more businesses allocate larger budgets to mobile advertising and, especially, to developing mobile websites. And that’s a good thing, considering usage of the mobile Web is exploding. In fact, a Google report shows that the percentage of search queries stemming from mobile…