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Bing releases Clarity, an open-source UX analytics tool - Marketing Land

…quickly cost you a lead or sale, and it may be an indicator of a bigger problem with your website. There are many user experience analytics tools already available to help webmasters and marketers identify website pain points for users. Clarity could be a complement to those tools or be a good place…

5 predictions for B2B marketing in 2019 - Marketing Land

…technology. We’ll stop talking about it watch just let it work its magic in 2019, such as anticipating which content or messages visitors to a website will find most useful at each stage of their buying journey. There are almost a limitless number of applications for AI in marketing. And 2019 will…

Back to Basics: Maximize your YouTube advertising - Marketing Land

…video plan, but how do you truly maximize your advertising on the platform?Understand YouTube itselfYouTube is the most visited entertainment website in the world. The average visit is more than 22 minutes long. People watch with purpose. They’re leaning forward and highly engaged in what they’re…

Digital marketing in 2019: Here’s where we’re headed this year - Marketing Land

…direction, chatbots move website visitors through the customer journey and offer a personalized experience — all while leveraging machine learning to improve their interactions over time. Odds are, by the end of 2019, chatbots will become the norm on business websites across a broad range of…

Facebook's 'Clear History' feature delayed until spring 2019 - Marketing Land

…browsing history and app activity connected to a user: “When you clear your history, we’ll remove identifying information so a history of the websites and apps you’ve used won’t be associated with your account.”When users clear browsing history from their accounts, Facebook should no…

Facebook adds new reporting for Click-to-WhatsApp ads - Marketing Land

…in a user’s Facebook News Feed. Now, in addition to messages, Click-to-WhatsApp ad campaign objectives include traffic, conversions (for website), and post engagement.Facebook has been aiming to monetize its encrypted messaging app for some time now. In Jan. 2018, the company first launched…