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6 Creative Ideas For Email Subscriber Welcome Messages - Marketing Land

…mobile-friendly welcome series, or welcoming subscribers via email to a new device, software, an app, or even a big update. The signup and welcome process looks like a microcosm of the entire email lifecycle — acquiring, retaining and growing. Like subscribers, welcome programs start in…

How To Convert Email Subscribers To Customers - Marketing Land

…include the following. Welcome Reminder The first email targeting these non-converting subscribers is usually your welcome email. But if the subscriber doesn’t convert on this, what are you doing beyond it to encourage the first purchase? For instance, if your welcome email includes a coupon,…

Upgrade your email blasts with four simple tactics - Marketing Land

…includes opt-in and opt-out pages, welcoming emails, email preference pages and, of course, providing readers with good content. Every email marketing program is going to be different. So, do your research (will your recipients appreciate the opportunity to adjust email cadence, for example?) and…

How Welcome Emails Help Predict Future Subscriber Engagement & Value - Marketing Land

…of welcome messages were simple emails welcoming, thanking, or confirming a subscription, and perhaps a lost opportunity. Only a quarter of welcome emails seen offered some promotion in the subject line, providing another opportunity for subscribers to convert. The response we observed to welcome

Welcome To Marketing Land! - Marketing Land

…Land Columns In particular, we’ll have columns on each of these topics beginning this week: Affiliate Marketing Analytics & Marketing Email Marketing Mobile Marketing Search Marketing Social Media Marketing Marketing Land News Coverage In addition to column content, Marketing Land has…

Welcome To Marketing Land's Holiday Retailer, 2015 Edition! - Marketing Land

…their mobile phones. According to a survey from the National Retail Federation, search is a prime influence on people’s gift choices, while e-mail marketing, along with retailer and third-party websites, play key roles in helping consumers keep track of holiday promotions. Unfortunately, you…

How To Design Dynamic Email Messages

Dynamic email, also known as data-driven email, has been around for a long time, but planning this type of complex messaging is still a daunting task to many designers and marketers. It’s not so different from the usual design challenge, though: we have a set of assets, rules and restrictions to…

The Email Marketing Workout - Marketing Land

…way. Think about how your name and email address appear in the recipient’s inbox. Recipients are more likely to reply to a named person than to an anonymous email which appears as part of an automated system. And beware: No-replies are never welcome. This simply tells your customers that…

Taking Triggered Email To The Next Level - Marketing Land

…content within the welcome emails. The following are two initial emails from Steve Madden, welcoming the subscriber and asking for additional information to send more relevant content in the future. Post-Purchase Series If any email were going to battle it out with your Welcome message for highest…

Mastering the email ecosystem for effective marketing - Marketing Land

…of an ESP and best practice knowledge, kick off your email marketing campaign with a welcome email, newsletter or promotional or discount email. These are all common and effective emails to begin with when building out a program. A welcome email establishes the relationship tone with the recipient,…