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WhatsApp ads are coming: Will advertisers start buying? - Marketing Land

…their Facebook timelines. At the time, Facebook also launched its WhatsApp Business API and told the New York Times it would begin showing ads directly in the WhatsApp Status feature next year.All these moves to monetize WhatsApp — an app that has mostly remained independent from Facebook…

WhatsApp officially launches app, profiles for businesses - Marketing Land

Four months after WhatsApp announced that it would introduce tools for businesses, on Thursday the Facebook-owned messaging service officially rolled out business-specific profiles and a mobile app for marketers to manage their WhatsApp accounts. The WhatsApp Business app is initially only available…

What's The Most Expensive (Per User) Acquisition? Hint: Not WhatsApp - Marketing Land

…that it was buying messenger WhatsApp many people, including me, marveled at the astonishing figure. But almost immediately others said, “Facebook got a deal; WhatsApp was actually cheap.” I certainly wouldn’t go that far but by some measures WhatsApp (even at $19 billion) is not…

Digital marketers: Instagram co-founders' departure won't slow ad growth - Marketing Land

…follow a steady stream of Facebook executives who have decided to leave the company this year.So far this year, the company has said goodbye to WhatsApp CEO Jan Koum, Head of Communications and Public Policy Elliot Schrage, VP of Partnerships Dan Rose and Chief Security Officer Alex Stamos. CMO Gary…

Facebook ads can now link to brands’ WhatsApp accounts - Marketing Land

…ads will only be shown to people on Facebook who have WhatsApp installed on their phones. They will resemble a standard News Feed ad but include a “Send Message” button that features WhatsApp’s logo. Hitting the button will open WhatsApp to a preformatted message crafted by the business for a…

European Union Approves Facebook's WhatsApp Acquisition - Marketing Land

…who are shifting to text messaging services like WhatsApp. WhatsApp announced in August that it has 600 million monthly active users, nearly half of Facebook’s 1.3 billion total. In April when it reached half a billion active users, WhatsApp said that people share a daily average of 700…

RadiumOne Adds WhatsApp To Its Po.st Social Share Button Options - Marketing Land

…blog’s WhatsApp button was being used more than the Twitter button after only a week on the site. That’s got to be an eye-opening result, especially for a media industry struggling to reach and monetize as many eyeballs as possible. But publishers’ experimentation with WhatsApp has…

Mark Zuckerberg Believes WhatsApp Can Reach 2-3 Billion Users - Marketing Land

…he believes WhatsApp, the mobile messaging service Facebook is in the process of acquiring for $19 billion, can ultimately reach two or three billion people. WhatsApp currently has a user base of 600 million, less than half of Facebook’s 1.3 billion active users. “I think WhatsApp is going to…