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Who Is Responsible For Ad Fraud

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Who Should Be Responsible For Stopping Programmatic Ad Fraud? - Marketing Land

…this ad fraud series, we examined what ad fraud looks like and discussed the reasons why ad fraud exists. In this third installment, we look at the various participants in the supply chain, and determine who should be responsible for stopping ad fraud. The programmatic ad ecosystem is very…

The Many Faces Of Programmatic Ad Fraud - Marketing Land

…understanding of the different types of ad fraud, and the nuances between them, it raises some very important questions: • Why does ad fraud exist in the first place? • Who is responsible for ad fraud? • How do marketers protect themselves against fraud? We will answer all these questions and more…

How to protect yourself against ad fraud - Marketing Land

…way in our examination of online ad fraud. So far, we have learned: what ad fraud looks like, why it exists and who should be responsible for stopping it. Today, we are going to learn about the practical matter of protecting yourself, as a marketer, against ad fraud. In a perfect world, fraudulent…

Why Programmatic Advertising Fraud Exists - Marketing Land

…the ad tech industry itself. Who Is Responsible? Now that we’ve covered what ad fraud is, the magnitude of the problem, the many forms in which it takes shape and what factors allow it to exist and persist, the next question we will tackle is an important one: responsibility. Stay tuned for the next…

Should Facebook Advertisers Be Conducting Click Fraud Audits?

…same concern (the article is in Italian, use Bing or Google translate for a readable English version). I don’t really know if Facebook’s ad system has an integrity problem. They shouldn’t, as the lessons that Google and others have learned about click fraud are well known within…

A digital marketing CEO’s prescription to cure advertising fraud - Marketing Land

…legislation is intended as a remedy for purchasers who, by no fault of their own, purchased a defective product. I am not proposing a Lemon Law per se, but a way to legitimately address a brand’s concern over paying for a “defective” advertising campaign (i.e., you shouldn’t pay for an ad that isn’t…

Viewability Rising As Programmatic Dominates & Fraud Proliferates - Marketing Land

for the digital marketer while also cultivating problems for publishers and advertisers. For the entire ecosystem, it has created an exponential increase in ads, the companies who serve them and measure them, and the potential for fraudulent traffic. Viewability Is The Solution Viewability is the…

What Is An Ad Network? - MarTech Landscape

…generate bogus ad impressions and clicks that appear to be generated by humans. Another tactic of scammers is to infect ad networks with publisher sites or simple pages that are crammed with ad units. Even when fraud is not involved, studies have shown fewer than half of the digital ads shown are…