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StepsAway launches in-store, WiFi-based marketing for retailers - Marketing Land

…While most retailers have WiFi for internal uses, a substantial number do not offer guest WiFi. Haims explained, however, that there’s only modest cost involved in turning on public access if WiFi is already deployed. Asking for email addresses to access WiFi will potentially cause some…

‘Beacons are dead,’ says CEO of a retail analytics firm - Marketing Land

…and fleet maintenance is sometimes problematic, because the devices use short-range Bluetooth Low Energy connectivity. Some vendors integrate WiFi with their beacons or have other workaround solutions, but those alternatives aren’t standard. Then there’s the issue that, for standard beacons,…

Turn Customers Into Followers With A Free Wi-Fi Connection - Marketing Land

…Another Alternative: Facebook Wi-Fi Mood Media’s product is similar to a service that Facebook has offered since last year. Facebook Wi-Fi — which is free to participating businesses, but requires one of several specific wireless routers — provides wi-fi connections to customers in…