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Bring your "dead" customers back to life - Marketing Land

…needs are met, your bottom line is the real winner. Here is a step-by-step guide to bringing your valuable customers back from the dead: Step 1: Get their attention To win back customers who have gone dark, you need to determine what got their attention in the first place and figure out the best…

How Marketing Can Use Big Data To Win Back Users - MarTech Today

…that tends to bring back the least profitable and highest-maintenance customers. In the end, winning back lost customers is a losing strategy; instead, marketers need to win back customers before they churn. So, how can you keep more customers and avoid having to win them back? It’s about…

Email Win-Back Programs: Do They Work? - Marketing Land

…considering how many of these subscribers have not interacted with emails from these brands. Much like the hare, our study showed that slow and steady wins the race. Forty-five (45%) of recipients who received a win-back campaign read a subsequent message; of that group, just 24% had read the first…

Pantene Turns Product Protest Into Marketing Win - Marketing Land

…return of the product to Israel because management deemed the demand significant enough to do so. And they didn’t just bring the product back, they did it in style. They invited the Facebook group’s members to a movie premiere and unveiled the product’s return by placing a bottle…

Save the Date: SMX East is back in NYC Oct 24-26 - Marketing Land

…attending easier with our “Get Your Boss On Board” guide, which provides useful tips, a convincing letter template and justification you can use to win approval to attend. Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed…

How customer identity brings the 'wow factor' back to Black Friday - Marketing Land

…Friday shoppers makes end-of-season college football matchups seem tame. This year, however, looks to be a real game-changer for retailers hoping to win big on the traditional kickoff to the holiday shopping season. Only 35 percent of US consumers who plan to shop over Thanksgiving weekend will do…

A Look Back At Conversion And Analytics In 2015 - Marketing Land

…organizations are paying significantly for very desirable traffic. Why so little attention to optimization? How A/B Testing Tools Are More Than Win-No Win In “The Multi-Goal Magic Of Split Testing Software” I show you that A/B testing tools are really sophisticated analytics tools. They…