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Word Of Mouth

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Marketers cautious about influencers' authenticity, per new survey - Marketing Land

Influencer marketing could use some soul searching, a recent survey points out.“The Global State of Influencer Marketing in 2019” [free, registration required], the first such report from social listening platform Talkwalker, queried more than 800 marketing, PR and other digital professionals…

Survey surprise: 90% of consumers report being brand-loyal - Marketing Land

…the dominant considerations:Fair pricing — 64 percent.Free shipping — 61 percent.Reviews — 57 percent.Friend/family member word of mouth — 46 percent.Great shopping/buying experience — 37 percent.Loyalty perks/rewards — 35 percent.Ads — 15 percent.Influencer…

Infographic: What's The Word On Word Of Mouth Marketing? - Marketing Land

…service. These stats and more were assembled into an infographic from WOMMA, the Word Of Mouth Marketing Association: Want the infographic for yourself? You’ll find it here: Infographic – The Word and the World of Customers. Opinions expressed in this article are those of the guest…

Here's how digital word of mouth and search have converged - Marketing Land

…of reviews on the Moz rankings underscores how word of mouth has evolved in the digital age to have even more impact a business – to affect not only reputation but also visibility.Word of mouth goes digitalIn a business context, word of mouth dates back centuries to the dawn of commerce. Who…

Revealing the marketing agenda for 2017 - Marketing Land

…relationships, incorporating technology to actively understand and utilize insight to improve business relationships for the customer. The key word is “improve.” In 2016, what we have is not true CRM, but rather a system of records. It stores, logs and compiles information in data…

Edmunds.com Settles With Texas Marketing Firm Over Fake Reviews - Marketing Land

A Texas marketing company that was accused of registering more than 2,000 fake accounts to write car dealer reviews on Edmunds.com has agreed to a ban on using the site. That’s part of a recently announced settlement between Humankind Design and Edmunds.com, which also calls for Humankind to…

Yelp Changes Course, Allows Review Writing From Mobile - Marketing Land

Yelp has announced a pretty significant change of course: Its mobile app will now allow users to write and publish full business reviews. There’s an update for Yelp’s iOS app that’s available now, and it includes a new “Add Review” button on all business profiles. (Yelp…