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Infographic: What's The Word On Word Of Mouth Marketing? - Marketing Land

…service. These stats and more were assembled into an infographic from WOMMA, the Word Of Mouth Marketing Association: Want the infographic for yourself? You’ll find it here: Infographic – The Word and the World of Customers. Opinions expressed in this article are those of the guest…

2 ways word clouds help you optimize - Marketing Land

…of words I’ve used the incredibly helpful online service Wordle before in this column to analyze the topics I talk about. The word cloud I used to see what topics my readers are interested in. Wordle takes a lot of words and counts the occurrence of the most commonly used words and displays a word

Here's how digital word of mouth and search have converged - Marketing Land

…influence of reviews on the Moz rankings underscores how word of mouth has evolved in the digital age to have even more impact a business – to affect not only reputation but also visibility.Word of mouth goes digitalIn a business context, word of mouth dates back centuries to the dawn of commerce.…

Don’t take my word for it... Read what MarTech attendees have to say

“Martech” isn’t just shorthand for “marketing technology.” It’s a community of forward-thinkers working at the intersection of marketing, technology, and management. Possibilities fire their imagination. Silos disappear. Agility increases. And customer satisfaction soars.Connect with this community…

'Tweet,' 'Big Data' & Other Marketing Terms Are Now Official Words - Marketing Land

Hey marketers: a few of the words you and I use in our common speech are now official words. The Oxford English Dictionary (OED) has just announced its June 2013 update, and it includes several marketing/tech words that folks like us have been using for years. Here they are, in alphabetical order:…

Persado shares word-choice lessons from its AI-authoring platform - Marketing Land

…shares some of its lessons learned.From January 2016 through last month, the company ran experiments to determine the most effective emotional words, descriptions and call-to-actions in the industries of retail/eCommerce, technology and financial service. The sample employed for “The Write Stuff:…