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Marketing Day: Twitter's Promoted Moments, Interview With Xerox CMO & More - Marketing Land

…doesn’t think so; she explains why MQLs might be holding you back. A CMO’s View: Xerox CMO Shares Strategy Behind Re-Branding One Of The World’s Top Brands Oct 23, 2015 by Amy Gesenhues Charged with the launch of Xerox’s “Work Can Work Better” campaign, CMO John Kennedy shares what he’s learned and…

5 CMOs Who Are Turning To LinkedIn For Increased Brand Engagement - Marketing Land

…upgraded its Sponsored InMail ad product. “LinkedIn has been a very practical choice for Xerox. It is increasingly becoming a core part of B2B marketing programs.” –John Kennedy, Xerox CMO Just recently, LinkedIn completely overhauled its mobile app to create a more streamlined…

8 Brain Triggers Guaranteed To Boost Your Social Media Marketing - Marketing Land

…a reason, we feel like we matter and respond positively, even when the reason given is arbitrary. Consider psychologist Ellen Langer’s now famous Xerox experiment in which people waited in line for the photocopier. When a researcher asked to cut in line, an astounding 93 percent said yes because…

Remix Culture: Rethinking What We Call Original Content - Marketing Land

…Thousand Faces, “Stairway to Heaven” pulls its opening from Spirit’s “Taures,” and the Macintosh’s GUI and mouse came from Xerox. The Age Of The Remix Remixing is defined as the act of rearranging, combining, editorializing, and adding originals to create something entirely…