1 - 12 of 2079


1 - 12 of 2079
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Groupon voted top YouTube 6-second bumper ad of the year - Marketing Land

…video ads like YouTube’s bumper ads that run only six-seconds in length, a short amount of time to grab anyone’s attention.Groupon’s spot with Haddish was an extension of a campaign the brand kicked off during the Super Bowl.First introduced in 2016, YouTube’s bumper ads are…

IRI to help Google measure offline sales impact of YouTube ads - Marketing Land

…compelling than self-reported attitudinal data is the sales impact data that IRI will provide for YouTube ads. IRI will supply e-commerce and in-store sales data to Google to show if YouTube ads are having an actual impact on sales (avoiding a last click attribution problem is a separate…