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Google: Still 'early days' for performance advertising on YouTube - Marketing Land

…number of YouTube channels with more than one million subscribers nearly doubled last year. YouTube claims an audience of nearly 2 billion monthly logged-in users.Additionally, YouTube’s OTT product YouTube TV is essentially available nationwide in the U.S. as of last month. YouTube TV ad…

Answers to common questions about YouTube Ads - Marketing Land

…of YouTube ads. It’s my favorite channel to use to run paid campaigns because it’s a cost-effective way to build brand awareness and also drive user action. Whether I’m pitching the channel to a client or already running campaigns, I seem to come across the same set of questions about YouTube ads.…

Social media 2018 put the spotlight on data, video, Stories - Marketing Land

…Snapchat’s original concept has made its way to Instagram, Facebook and YouTube, the real question is why doesn’t Pinterest have them?) In its spare time, Facebook did its best to recruit more video creators, YouTube gave its creator base more monetization opportunities, and Instagram…

Content may be king, but context is queen - Marketing Land

…Apple TV) and when I turn on the TV, I am met with a home screen with dozens of apps, many of which I subscribe to (Netflix, Prime, Hulu, HBOGo, YouTube and Spotify, among others). Yet, with all this choice, I most often go to my phone to check my social networks and conduct searches to decide what…

Amazon advertising: Here's how you can refine your strategy - Marketing Land

…world in its last earnings call, and it has good reasons to be scared — very very scared.“We compete with Apple in messaging, Google and YouTube in advertising and video, Tencent in messaging and social media, and Amazon in advertising.” – Facebook Annual 10K filingThis is the first…