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Digital marketing in 2019: Here’s where we’re headed this year - Marketing Land

…demographic in ways that were previously not possible through traditional television commercials.Instagram TVThis year, Instagram launched its own YouTube competitor: Instagram TV (IGTV). Unlike fleeting Instagram Stories, which disappear after 24 hours, and traditional Instagram videos, which only…

Social media 2018 put the spotlight on data, video, Stories - Marketing Land

…Snapchat’s original concept has made its way to Instagram, Facebook and YouTube, the real question is why doesn’t Pinterest have them?) In its spare time, Facebook did its best to recruit more video creators, YouTube gave its creator base more monetization opportunities, and Instagram…

Groupon voted top YouTube 6-second bumper ad of the year - Marketing Land

…video ads like YouTube’s bumper ads that run only six-seconds in length, a short amount of time to grab anyone’s attention.Groupon’s spot with Haddish was an extension of a campaign the brand kicked off during the Super Bowl.First introduced in 2016, YouTube’s bumper ads are…

IRI to help Google measure offline sales impact of YouTube ads - Marketing Land

…compelling than self-reported attitudinal data is the sales impact data that IRI will provide for YouTube ads. IRI will supply e-commerce and in-store sales data to Google to show if YouTube ads are having an actual impact on sales (avoiding a last click attribution problem is a separate…