1 - 12 of 2044


1 - 12 of 2044
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IRI to help Google measure offline sales impact of YouTube ads - Marketing Land

…compelling than self-reported attitudinal data is the sales impact data that IRI will provide for YouTube ads. IRI will supply e-commerce and in-store sales data to Google to show if YouTube ads are having an actual impact on sales (avoiding a last click attribution problem is a separate…

How many videos top publishers post daily to Facebook, YouTube - Marketing Land

…if you were thinking about YouTube first because the YouTube algorithm is suspected … or everyone knows it’s about watch time, so you would never make a short video for YouTube.” *For* YouTube. But BuzzFeed has started syndicating all of Tasty’s videos to YouTube, where they’re generating…