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YouTube to end support for third-party pixels early 2020 - Marketing Land

…Ads Data Hub. YouTube said Wednesday it expects those migrations to be completed early next year. At that time, it will no longer allow advertisers to use third-party pixels on YouTube. Ads Data Hub pulls in YouTube campaign data from Google Ads, Display & Video 360 and YouTube and matches it…

What’s the right approach to online marketing for your business? - Marketing Land

…you don’t have to say anything new to be an effective marketer. You just have to say things in a new and engaging way. If online influencers and YouTubers can win thousands-to-millions of people over with this simple strategy, it should come as no surprise that creating engaging marketing content is…

YouTube Brings Cards To TrueView Ads To Boost Interaction - Marketing Land

YouTube is hoping to increase viewer interaction on its skippable video ads with the introduction of cards to TrueView in-stream ads. The cards an extension of what YouTube introduced for videos last month, will give brands the option of including additional calls to action and display as an overlay…

Content may be king, but context is queen - Marketing Land

…Apple TV) and when I turn on the TV, I am met with a home screen with dozens of apps, many of which I subscribe to (Netflix, Prime, Hulu, HBOGo, YouTube and Spotify, among others). Yet, with all this choice, I most often go to my phone to check my social networks and conduct searches to decide what…

Google DV360 testing 3D and YouTube live stream display ad formats - Marketing Land

…Google Display & Video 360.Extend YouTube live streams. A live stream format allows brands to extend the reach of branded live stream content from YouTube to native display ads using a new template in Google Web Designer. The ad units feature standard YouTube controls for watching, pausing and…

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