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Content may be king, but context is queen - Marketing Land

…Apple TV) and when I turn on the TV, I am met with a home screen with dozens of apps, many of which I subscribe to (Netflix, Prime, Hulu, HBOGo, YouTube and Spotify, among others). Yet, with all this choice, I most often go to my phone to check my social networks and conduct searches to decide what…

Amazon advertising: Here's how you can refine your strategy - Marketing Land

…world in its last earnings call, and it has good reasons to be scared — very very scared.“We compete with Apple in messaging, Google and YouTube in advertising and video, Tencent in messaging and social media, and Amazon in advertising.” – Facebook Annual 10K filingThis is the first…

IRI to help Google measure offline sales impact of YouTube ads - Marketing Land

…compelling than self-reported attitudinal data is the sales impact data that IRI will provide for YouTube ads. IRI will supply e-commerce and in-store sales data to Google to show if YouTube ads are having an actual impact on sales (avoiding a last click attribution problem is a separate…

Groupon voted top YouTube 6-second bumper ad of the year - Marketing Land

…video ads like YouTube’s bumper ads that run only six-seconds in length, a short amount of time to grab anyone’s attention.Groupon’s spot with Haddish was an extension of a campaign the brand kicked off during the Super Bowl.First introduced in 2016, YouTube’s bumper ads are…