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YouTube to end Director onsite services on October 31 - Marketing Land

…advertising,” says Tourville.Per the announcement on YouTube’s Director onsite page, YouTube is recommending advertisers check out its YouTube Playbook for Small Business and third-party services as alternative resources. YouTube is has been moving away from rolling out tools that…

YouTube rolls out more ad extensions, incremental lift measurement - Marketing Land

…writes YouTube VP of product management, Vishal Sharma.With the new Brand Lift studies, YouTube will be sending Brand Lift surveys throughout a campaign to determine viewer perceptions in near real time. There are also two new metrics for advertisers: lifted users and cost-per-lift. (YouTube

YouTube TV now available in more than 98% of U.S. households - Marketing Land

…out from Super Bowl, which YouTube TV subscribers can watch on the platform as CBS, the broadcasting company for this year’s game, is one of the 60 networks available on YouTube TV’s $40 a month plan.Why you should careA YouTube spokesperson confirmed YouTube TV will continue to sell…

Burger King's 64 YouTube Ads Turn Pre-Roll On Its Head With A Laugh - Marketing Land

Brands love YouTube pre-roll ads for reaching target audiences at scale. The young males Burger King wants to reach, however, hate those ads. So, Colenso BBDO and Burger King chose to make 64 highly customized ads written for each type of video favored by the young male demo Burger King wants to…

More YouTube Analytics Now In AdWords For Video - Marketing Land

…performance that were previously only available in YouTube Analytics. The performance and engagement dashboard now shows a graph of organic views as well as views when a video performed as an ad. The Audience retention graph has been brought over from YouTube Analytics to provide a view of when user…

YouTube Says It's Still The One For Super Bowl Ads - Marketing Land

…teasers have been watched on YouTube, up from 6.3M hours for all of 2014. YouTube prefers to emphasize the hours-viewed metric, a not so subtle reminder that Facebook counts a user’s three-second pause over an autoplaying video as a view, but YouTube’s post-game views are also showing…

Autoplay Is Now The Default For YouTube Videos - Marketing Land

…don’t watch video within YouTube via a social stream, but Google’s motive is no doubt similar: to boost video views. Facebook, which now claims more than 3 billion video views a day, is seen to be barging into YouTube’s territory. Although YouTube hasn’t recently released a…