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Picture Of Struggling YouTube Emerges From Report - Marketing Land

…people watch YouTube regularly and its numbers reach or often exceed traditional TV, services such as Netflix and Hulu offer “professional” or “branded” content that YouTube mostly lacks. Google Play has that content; however, it resides outside of YouTube. The article cites…

YouTube to end Annotations in May - Marketing Land

…Cards, YouTube says the use of annotations, which only work on desktop, has decreased more than 70 percent. “With 60 percent of YouTube’s watch-time now on mobile, why go through the work of creating annotations that won’t even reach the majority of your audience?” writes YouTube product…

YouTube Launches (Ad-Free) Paid Subscription Channels - Marketing Land

…ad-free aspect of the paid channels does give YouTube a value proposition that differentiates it from services like Hulu. YouTube has invested $100 million into ad-supported channels with original programming, and this new pilot program gives YouTube, and their content partners, an opportunity to…

Report: YouTube Planning To Launch Paid Channels - Marketing Land

YouTube is reportedly planning a move that will boost its own revenue, while simultaneously giving brands and video producers another way to make money. According to an AdAge report this morning, YouTube is planning to launch subscription-based channels and it could happen as soon as this spring.…

Google's YouTube Snaps Up Video-Making App, Directr - Marketing Land

…Video — on YouTube. While they may not carry the prestige or budgets of large brands, as an aggregate, small businesses have the potential to do a lot to YouTube’s advertising business. Other recent moves to court small businesses include streamlining YouTube’s ad options and…

YouTube Preps New Subscription Music Service - Marketing Land

…new YouTube offering. Google has already secured most if not all of the content licenses it needs to launch the new service. So what would be the major difference between the Google and YouTube on-demand music products? As you might expect: video. Music videos will come with the YouTube version.…

Up Close With Google's New YouTube App - Marketing Land

…also note that YouTube works nicely as mobile web site on all smartphones and tablets. The features of the iOS YouTube app include: More videos to watch: The YouTube iOS app has more videos including tens of thousands of official music videos. Easier to find: A new swipe-out YouTube guide gives you…

YouTube Tightens Rules For Brand-Sponsored Videos - Marketing Land

…reservation. Reported first by Digiday, YouTube has amended an advertising policy to prohibit video overlays of sponsor logos and product branding unless the sponsor buys advertising through Google. Here’s the policy language, from YouTube’s help and support pages: “We allow…

Millennial-Mobile "How-To" Searches Explode On YouTube - Marketing Land

Google says that “how-to” searches on YouTube have grown 70 percent year-over-year, adding that “more than 100 million hours of how-to content have been watched in North America so far this year.” Much of this activity on YouTube is happening on mobile devices. According to Google, “91…

Back to Basics: Maximize your YouTube advertising - Marketing Land

…comes to where brands are spending is YouTube. Twenty percent of online video advertising is spent on YouTube. It’s easy to plug-and-play YouTube into your online video plan, but how do you truly maximize your advertising on the platform?Understand YouTube itselfYouTube is the most visited…

Skippable Pre-Roll Ads Come To YouTube Mobile - Marketing Land

Skippable pre-roll AdWords for video are coming to YouTube on mobile devices. As the use of smartphones and tablets — including for video viewing — grows dramatically, Google AdSense is rolling out its True View in-stream ads to its YouTube mobile platform. Since last November, the…

YouTube Reportedly Prepping For Independent Viewability Measurement - Marketing Land

…ad buys on YouTube because Google does not enable third-party verification. Advertisers can buy ads on a viewable impression basis, but the verification relies on Google’s own Active View measurement tool. In a study this year, Google said that 91 percent of ads served on YouTube were found to…