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YouTube 360-Degree Video Comes To TrueView Ads - Marketing Land

Brands can now promote YouTube’s relatively new 360-degree video format in TrueView ads. In March, YouTube began supporting 360-degree video uploads made with compatible 360-degree video cameras. The new TrueView ads can be viewed in Chrome and the YouTube app on Android and iOS. By clicking…

YouTube Opens Up To Third-Party Viewability Verification - Marketing Land

…display and video. But brands have been pushing the industry to bring in outside verification. In response, YouTube has announced it will open up to outside measurement vendors. YouTube has approved a large number of vendors — comScore, DoubleVerify, Integral AdScience and Moat — to…

YouTube Narrowing Traffic Gap With Facebook [Study] - Marketing Land

…Looking at the chart below, it’s apparent that YouTube’s US uniques could surpass in the not-too-distant future if current trends continue. There are two potential flaws, or oddities if you prefer, in the study: First, including YouTube as a “social media site” makes for a…

The video algorithm: Facebook vs. YouTube - Marketing Land

…completion, just like YouTube did five years earlier. Similarly, following in YouTube’s footsteps, Facebook launched Facebook Watch and Facebook for Creators, its first significant investment to bring creators to the platform.But Facebook has many more challenges than YouTube as it pushes to…

Google Wins Five YouTube Typo-Squatted Domains - Marketing Land

…of domains with minor spelling differences from YouTube’s domain: youtbe.com, youtub.com, youtue.com, youube.com and yutube.com. As Fusible.com reports, the five domains redirected users to visitorsurvey.com, a site that used YouTube’s legal marks while collecting personal information…

YouTube To Make $5.6 Billion In Global Ad Revenue This Year - Marketing Land

According to an analysis performed by eMarketer, YouTube will make $5.6 billion in gross ad revenue in 2013. Of that figure, YouTube will see $1.96 billion in net ad revenue globally this year. Net ad revenues for YouTube in the US will be just over $1 billion, which represents about 6.3 percent of…

YouTube VP Of Content Tom Pickett Leaves Company - Marketing Land

…Street Journal reported last Friday that YouTube’s Vice President Tom Pickett had left the company. “Tom has played an important role over the last seven years growing YouTube’s operations and content partnerships organizations,” YouTube said in a statement to the Wall Street…