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YouTube's New One Channel Design Now Live For All Publishers - Marketing Land

All video publishers with YouTube profiles have now been converted to the new “One Channel” design. This shouldn’t be a surprise, though: YouTube started teasing the new look back in February and promised a few weeks ago that the full conversion would be happening today. One…

YouTube tops 1.5 billion logged-in viewers every month - Marketing Land

…in to YouTube accounts and does not encompass everyone who watches a video on YouTube in a given month, though YouTube is better able to target ads to the logged-in viewers. Wojcicki also revealed a few product updates to give those viewers new ways to watch videos. People using YouTube’s mobile…

YouTube Ads Won't Be Sold Through AdX Next Year, Google Says - Marketing Land

…on YouTube. The company announced on Thursday that at the end of the year, YouTube inventory will no longer be available through Google Ad Exchange (AdX). Neal Mohan, head of display and video advertising at Google, wrote in a blog post that TrueView ads — the skippable video ads on YouTube