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Google Brings YouTube Brand Lift Measurement To Mobile, Adds Metrics - Marketing Land

…measurement solution for YouTube ads to mobile and expanding metrics it measures to include lift in consideration, favorability and purchase intent. With over half of YouTube’s traffic coming from mobile, Brand Lift measurement is now available for ads served on YouTube’s mobile app. The…

YouTube TV premieres in five markets, including LA, NY, SF - Marketing Land

A little more than a month after it was announced, YouTube’s paid TV-streaming service is ready for prime time (or whatever time people may choose to stream TV shows on their phones and computers). On Wednesday, YouTube made YouTube TV available to people in Chicago, Los Angeles, New York,…

Report: YouTube "Roughly Break Even" Even With A Billion Users - Marketing Land

…But while YouTube accounted for about 6% of Google’s overall sales last year, it didn’t contribute to earnings. After paying for content, and the equipment to deliver speedy videos, YouTube’s bottom line is “roughly break-even,” according to a person with knowledge of the figure. Recently, YouTube

YouTube ad views drop in June with No. 1 #MoreThanARefugee at 16M views - Marketing Land

…No. 1 spot was the result of a partnership between YouTube and the International Rescue Committee, a humanitarian relief organization, and included refugee stories produced by well-known YouTube creators like The Young Turks and Tyler Oakley. YouTube actually earned two spots on its leaderboard last…

YouTube launches Stories feature for creators with 10K subscribers - Marketing Land

YouTube is giving creators the ability to broadcast Stories on channels with 10,000 or more subscribers.The feature is designed specifically for YouTube’s creator community, but it applies to brands and agencies managing a YouTube channel with sizeable follower numbers. Also, because YouTube

YouTube Paid Subscription Channels Set To Launch Soon - Marketing Land

…studios could use YouTube subscription channels to generate revenue for past shows and films. A YouTube spokesperson would not provide specifics, but told FT that the company is “looking into creating a subscription platform that could bring even more great content to YouTube for our users to enjoy…

YouTube gives more creators option to monetize channels - Marketing Land

…who are trying to grow a loyal fan base on YouTube the opportunity to monetize their channel beyond ads.Why you should care. The Channel Memberships offer creators a way to monetize their content beyond YouTube ads. One success story, According to YouTube, is Wintergatan, a Swedish instrumental band…

YouTube Trashes The Inbox In Exchange For Google+ Messaging Feature - Marketing Land

Big changes are coming this week to the way that YouTube creators connect with their fans. Gone will be the YouTube Inbox, replaced by a new system that utilized Google+ messaging called, well, Messaging. In order to utilize this system the YouTube creator must be connected to a Google+ account. The…

YouTube Joins The "Harlem Shake" Movement With Easter Egg - Marketing Land

…the beat drops everyone in the scene begins to dance (and dress) crazily. When you head to YouTube and do a search for “Do The Harlem Shake” you’ll activate an easter egg. At first, the YouTube symbol begins dancing and the song by Bauer starts to play. Once the beat drops, all the…